CRM Manager - Senior
SOFTSWISS is hiring a Senior CRM Manager to join its Delivery team. The role involves taking ownership of the CRM ecosystem, driving its adoption, optimisation, and impact across multiple departments while helping to scale how SOFTSWISS uses data to support business growth.
The successful candidate will optimise CRM usage across the product teams and marketing, pre-sales, sales, and operations functions to improve efficiency and decision-making. The role also focuses on developing reporting and data insights to support performance improvements and strategic initiatives.
- Manage and optimise CRM system usage across multiple teams to improve adoption and efficiency.
- Analyse CRM data to generate actionable insights that support business growth and cross-selling opportunities.
- Build and improve workflows and automation within the CRM to streamline operations.
- Develop internal reporting capabilities, reducing reliance on external tools.
- Identify and implement process improvements to enhance CRM performance and usability.
- Support and guide different CRM streams, acting as the main point of contact for users.
- Analytical mindset & ability to translate insights into actions (required).
- Business processes review & processes improvements experience (required).
- Hubspot “hands on” work experience: 2+ years (setup, automations, users support, system usage optimizations) (required).
- Tech knowledge & pipelines, objects data health, configurations experience (required).
- Reports & dashboards creation (SQL knowledge, etc) experience (required).
- CRM systems development experience in Hubspot (nice-to-have).
- Pipedrive work experience (nice-to-have).
- Work in CRM Vendor company (nice-to-have).
- People management experience (nice-to-have).
- Experience in the iGaming industry (nice-to-have).
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.