Email Marketing Specialist Senior
SOFTSWISS is looking for a Senior Email Marketing Specialist to own the end-to-end B2B email and lifecycle marketing strategy. The role involves designing, building, and optimising automated customer journeys that move prospects from lead generation to Sales Accepted Lead, helping to drive pipeline growth across the global iGaming market.
The successful candidate will build scalable lifecycle programmes that engage operators, aggregators, platform providers, and affiliate businesses throughout the buying journey. By working closely with Marketing, Business Development, and Performance teams, the specialist will combine strategic thinking with hands-on execution to improve lead quality, conversion, and pipeline contribution.
- Design and optimise lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns.
- Build segmentation models and lead scoring to improve personalisation and sales handoff.
- Launch targeted ABM email campaigns and automated nurture programmes around lead magnets, webinars, and industry events.
- Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows.
- Own email deliverability, domain reputation, authentication, and list hygiene.
- Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.
- Russian language skills at B2 level or higher (required)
- English proficiency at B2 level or higher (required)
- 5+ years of experience in email or lifecycle marketing, including B2B environments with long sales cycles (required)
- Hands-on expertise with HubSpot Enterprise and/or Customer io (required)
- Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes (required)
- Experience with email deliverability, HTML/CSS email editing, and campaign analytics (required)
- B2B iGaming, SaaS, or fintech experience (nice-to-have)
- Experience with ABM and enrichment tools such as Clearbit, Apollo, Cognism, or Breeze Intelligence (nice-to-have)
- Knowledge of SQL, AI tools, or multilingual lifecycle campaigns (nice-to-have)
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Programme
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral programme rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.