Lead Generation Manager - Africa
SOFTSWISS is hiring a Lead Generation Manager – Africa to join its Business Development team. The role focuses on building a strong, qualified pipeline of prospective operators and partners across African markets, working closely with Business Development Managers to fuel commercial growth in the region.
The role will drive top-of-funnel growth across African markets by identifying, researching, and qualifying prospective operators and partners for SOFTSWISS iGaming solutions. The work will directly impact the volume and quality of the sales pipeline, enabling the BD team to focus on converting well-qualified opportunities into long-term partnerships.
- Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools.
- Build and manage targeted prospect lists, keeping them current as the regional market evolves.
- Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers.
- Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking).
- Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities.
- Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events.
- Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy.
- Minimum 1–2 years of experience in lead generation, sales development, or business development, ideally within iGaming or another B2B SaaS/tech environment (required).
- Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases (required).
- Excellent written and verbal communication skills; confident conducting cold outreach (required).
- Highly organised, with strong attention to detail in tracking and reporting pipeline activity (required).
- Proficiency in English (B2 or higher) (required).
- Familiarity with the African iGaming market (nice-to-have).
- Experience with PipeDrive and HubSpot (nice-to-have).
- Interest in progressing toward a full-cycle Business Development role over time (nice-to-have).
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.