SEO Team Lead
SOFTSWISS is looking for an SEO Team Lead to manage a team of SEO Specialists and Link Builders. The role involves driving the SEO function forward, overseeing key performance indicators, and ensuring sustainable growth in organic search visibility.
The successful candidate will be responsible for planning workloads, coordinating reporting, and maintaining the technical health of company websites. This position requires a proactive approach to monitoring search visibility and competitor activity while fostering cross-functional collaboration.
- Manage a team of SEO Specialists and Link Builders: plan workloads, delegate tasks, track progress, and ensure high-quality execution.
- Participate in weekly sprint planning and assign tasks related to research, link building, web development, copywriting, and other SEO activities.
- Coordinate SEO reporting and KPI tracking for the team and the Head of Content Marketing.
- Regularly review, crawl, and audit company websites to maintain their technical health.
- Monitor target keyword rankings and take action to maintain and improve search visibility.
- Analyze competitor websites and share relevant insights with stakeholders.
- Monitor major Google algorithm updates and keep the team informed about upcoming changes, risks, and action plans.
- Lead the bi-weekly SEO Sync with the CMT, DMT, and R&A teams.
- Participate in ad hoc research initiatives and special SEO projects.
- Participate in the hiring and onboarding of new SEO Team members.
- Improve team processes, cross-functional collaboration, and the overall effectiveness of SEO operations.
- 5+ years of experience in SEO (required).
- Up to 2 years of experience managing an SEO team (required).
- Strong understanding of SEO and SEM principles (required).
- Intermediate to advanced project management skills (required).
- Strong analytical and problem-solving skills (required).
- Hands-on experience with SEO tools such as Semrush, Ahrefs, SE Ranking or similar platforms (required).
- Experience with project management tools such as Jira, Asana, Trello, or similar (required).
- Experience with analytics and search tools, including GA4, Looker, and Google Search Console (required).
- Basic knowledge of Google Ads and HTML (required).
- Confident use of Google Workspace, including email and writing tools (required).
- Knowledge of ChatGPT and Generative Search Experience principles (nice-to-have).
- English proficiency at B1 level or higher (required).
- Relevant SEO certification (nice-to-have).
- Knowledge of additional languages: Spanish, Portuguese (nice-to-have).
- Experience working with WordPress (nice-to-have).
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.