Sales Business Analyst (m/f/d)
The Sales Analysis & Business Partnering team at Sportradar sits at the center of the commercial organisation as part of the Revenue Operations team. It partners closely with Sales, Customer Success, Finance, and Product teams to turn data into actionable insights that improve commercial performance.
The team supports regional leadership through forecasting, planning, renewal analysis, and key account insights that help drive sustainable revenue growth. The Sales Analysis & Business Partnering Analyst – Europe will be the trusted analytical partner for the European commercial organisation. Working closely with Sales and Customer Success leaders, they will help maintain accurate forecasts, improve renewal processes, support key account planning, and deliver the reporting and insights needed to drive commercial performance.
This role is ideal for someone who enjoys working directly with commercial stakeholders, solving business problems through data, and building scalable reporting that supports day-to-day decision making.
- Partner with Sales and Customer Success leaders across Europe to maintain accurate revenue, bookings, and renewal forecasts.
- Monitor forecast accuracy and proactively identify risks and opportunities within the regional pipeline.
- Support monthly forecast reviews by maintaining forecast models, validating assumptions, and highlighting material changes.
- Maintain forecasting methodologies and reporting to ensure consistent, reliable performance tracking.
- Partner with sales leaders on key account planning by providing customer insights, historical performance, whitespace opportunities, and growth recommendations.
- Support territory planning and account segmentation through data-driven analysis and reporting.
- Assist with quarterly planning activities and regional target setting through analytical modelling and commercial insight.
- Own and continuously improve regional renewal reporting and processes to increase forecast visibility and operational efficiency.
- Partner with Customer Success and Sales teams to identify upcoming renewal risks and expansion opportunities.
- Develop reporting that tracks renewal performance, churn drivers, customer health, and retention trends.
- Support cross-functional initiatives that improve renewal execution and customer lifecycle management.
- Ensure commercial data quality across Salesforce and supporting systems to maintain reliable reporting.
- Design and maintain dashboards and reporting that provide visibility into pipeline, bookings, renewals, forecast accuracy, and sales performance.
- Deliver recurring reporting packages for regional commercial leadership with actionable insights and recommendations.
- Perform ad hoc analysis to support commercial initiatives, pricing discussions, account reviews, and executive requests.
- Identify opportunities to automate recurring reporting and leverage AI-enabled tools to improve efficiency and accessibility of commercial insights.
- Translate complex datasets into clear recommendations that enable better decision-making across the regional business.
- 2–5 years of experience in Sales Operations, Revenue Operations, Business Analytics, Finance, Consulting, or another analytical business function (required)
- Experience supporting commercial teams through forecasting, reporting, or sales analytics (required)
- Strong analytical and problem-solving skills with the ability to communicate insights to non-technical stakeholders (required)
- Advanced proficiency in Excel, SQL, Power BI, and CRM systems (required)
- Salesforce experience (preferred)
- Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment (required)
- Passion for sports, data, and partnering with commercial teams to drive business performance (required)
- A collaborative environment with colleagues from all over the world, including various social events and teambuilding.
- Flexibility to manage your workday and tasks with autonomy.
- A balance of structure and autonomy to tackle your daily tasks.
- Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants.
- Global Employee Assistance Programme.
- Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience).
- Online training videos.
Sportradar is a global sports technology company that collects, analyses and distributes sports data to betting operators, sports leagues and media companies. Headquartered in St. Gallen, Switzerland, and founded in 2001, it provides betting services, managed trading, integrity monitoring and audiovisual streaming across hundreds of sports. The company holds official data partnerships with organisations including the NBA, NHL, FIFA and ICC. Sportradar is listed on the Nasdaq stock exchange and employs several thousand people worldwide.