Sales Development Representative (SDR)
At Sportradar, the global sales organisation empowers, elevates and exceeds. The team is passionate and driven, valuing client centricity, accountability, teamwork, and integrity. As a Sales Development Representative (SDR), an individual will play a critical role in fueling revenue growth by identifying and qualifying new business opportunities. This role serves as the first point of contact for potential clients, helping to shape their understanding of Sportradar’s value proposition.
This position is ideal for a motivated self-starter who thrives in a fast-paced environment and is eager to grow within a global sales organisation.
- Identify and engage potential clients through outbound prospecting (email, phone, LinkedIn) and inbound lead follow-up.
- Assess prospect fit based on Sportradar’s ideal customer profiles and qualify leads for handoff to the sales team.
- Work closely with Marketing and Sales to align messaging, campaigns, and outreach strategies.
- Maintain accurate records of interactions and lead status in Salesforce.
- Meet and exceed KPIs related to outreach volume, conversion rates, and pipeline contribution.
- Stay up to date on Sportradar’s products, industry trends, and competitive landscape to effectively communicate value to prospects.
- 1–3 years of experience in B2B sales, business development, or a related role (required).
- Experience in SaaS, tech, or media (preferred).
- Strong communication skills-both written and verbal-with the ability to engage and influence (required).
- Familiarity with CRM systems (e.g., Salesforce) and sales engagement tools (required).
- Self-motivated, goal-oriented, and comfortable working independently and as part of a team (required).
- Passion for sports, data, or media (nice-to-have).
- Fluency in English (required).
- Additional languages (nice-to-have).
- The opportunity to contribute to the growth engine of a global sports tech leader.
- A collaborative and entrepreneurial team culture.
- Competitive compensation and performance-based incentives.
- Flexible work environment and global exposure.
- Clear career path into senior SDR, account executive, or other commercial roles.
Sportradar is a global sports technology company that collects, analyses and distributes sports data to betting operators, sports leagues and media companies. Headquartered in St. Gallen, Switzerland, and founded in 2001, it provides betting services, managed trading, integrity monitoring and audiovisual streaming across hundreds of sports. The company holds official data partnerships with organisations including the NBA, NHL, FIFA and ICC. Sportradar is listed on the Nasdaq stock exchange and employs several thousand people worldwide.