Sales Enablement Lead
Sportradar is seeking a Sales Enablement Lead to drive revenue growth and consistency across its global commercial organisation. This role involves owning enablement across the full commercial funnel, including SDRs, Sales Executives, and Account Managers, across four regions. The successful candidate will be responsible for shaping the methodology, frameworks, and metrics used to measure enablement success, with a focus on delivering measurable revenue impact.
The role requires a builder who can scale enablement efforts to match the pace of a fast-growing company. The Sales Enablement Lead will work at the intersection of coaching, data, and AI, using these inputs to improve sales performance. The position demands a strategic approach to identifying high-leverage opportunities at every stage of the sales process, from initial conversations to complex multi-stakeholder deals.
- Own, embed, and govern a common commercial language across every region and product line, including qualification, discovery, value framing, multi-threading, and commercial negotiation.
- Use CRM data, win and loss analysis, conversation intelligence, and funnel performance to identify where deals slow down and provide actionable insights to sales leadership.
- Drive AI adoption across the commercial team to scale personalised coaching, compress content production, and provide intelligence to sellers.
- Work with front-line managers to design curated, specialist enablement for their teams, territories, and segments.
- Build role-specific ramp paths for every commercial profile to accelerate new hire productivity.
- Lead the enablement workstream for transformation, new product introduction, and go-to-market shifts.
- Manage playbooks, battlecards, objection handling, and competitive intelligence in partnership with Product Marketing.
- Shape the operating cadence for the commercial organisation, including sales kick-offs, quarterly reviews, and manager forums.
- Collaborate with Revenue Operations, Product Marketing, Sales Development, and regional leadership to align enablement priorities with the go-to-market roadmap.
- 5+ years in sales enablement, revenue enablement, or a closely related commercial function, ideally in a high-growth B2B SaaS or technology scale-up (required).
- Track record in an organisation that has undergone acquisition, integration, or significant structural change (required).
- Experience across a large, multi-region commercial function with multiple product lines and buyer types (required).
- Strong command of at least one recognised sales methodology such as MEDDPICC, Command of the Message, or Challenger (required).
- Fluency with sales data, including CRM hygiene and analysis (required).
- Hands-on experience with Salesforce or equivalent CRM and a modern commercial stack (required).
- AI literacy, including the use of AI tools in workflows and enablement models (required).
- Ability to influence senior sales leaders and front-line managers without formal authority (required).
- Background in sport, media, advertising technology, data, or marketplaces (nice-to-have).
- Experience standing up enablement infrastructure from the ground up (nice-to-have).
- Exposure to pricing transformation or commercial model change (nice-to-have).
- Previous experience in a frontline sales or sales management role (nice-to-have).
Sportradar is a global sports technology company that collects, analyses and distributes sports data to betting operators, sports leagues and media companies. Headquartered in St. Gallen, Switzerland, and founded in 2001, it provides betting services, managed trading, integrity monitoring and audiovisual streaming across hundreds of sports. The company holds official data partnerships with organisations including the NBA, NHL, FIFA and ICC. Sportradar is listed on the Nasdaq stock exchange and employs several thousand people worldwide.