Audience & Analytics Specialist (Tagging & Tracking)
Sportsbet AU is looking for an Audience & Analytics Specialist to join the Customer Growth team. This role focuses on shaping how Sportsbet uses audience data, tracking, and analytics to make smarter decisions.
Working closely with Marketing, Product and Technology teams, the specialist will become the go-to expert for the MarTech ecosystem. The role involves unlocking deeper customer insights, optimising digital experiences, and driving innovation across the business.
Reporting into the Audience & Tracking Manager, this hands-on role is for someone who gets excited by the intersection of data, marketing and technology (MarTech). The specialist will help build the foundations that power audience segmentation, customer profiling and analytics, while collaborating with a passionate team that's always looking for better ways to work and deliver value for customers.
- Develop and enhance audience segmentation strategies using customer data to create more personalised and effective experiences.
- Build and maintain robust tracking, tagging and data layer frameworks that ensure high-quality, reliable analytics.
- Partner with Marketing, Product and Technology teams to deliver audience and analytics solutions that support business goals.
- Lead testing and validation of audience, tracking and analytics implementations, identifying and resolving data issues along the way.
- Help drive a data-led culture by turning customer and digital insights into actionable recommendations and opportunities.
- An understanding of data structures and quality principles, with the ability to work comfortably with SQL queries (required).
- Experience working in Marketing Operations, MarTech, Digital Analytics or a similar data-focused marketing role (required).
- Knowledge of customer data platforms (CDPs), marketing automation platforms and AdTech tools (we use Telium, so this will be high advantageous) (required).
- Experience with digital analytics platforms such as Google Analytics and a solid understanding of tracking and attribution (required).
- Competitive salary and generous performance-based bonus for permanent staff members.
- 25 days annual leave.
- Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time.
- Progressive return to work benefit for the first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
- Hack Days - where creativity and collaborative ideas lead to exciting new ideas and projects for customers.
- Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development).
- Weekly concierge service including free massages and nail appointments – all onsite in the Melbourne office.
- Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events.
- End of trip facilities with onsite table tennis and pool tables.
- Discounted health insurance and free flu jabs yearly.
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.