CRM Projects Manager (Marketing) – 12 month FTC
Sportsbet AU is looking for a Customer Marketing Strategic Projects & Automations Manager to sit at the intersection of strategy, technology and customer experience, leading high-impact initiatives that shape the future of CRM at Sportsbet. The role will drive the evolution of customer lifecycle programmes, unlock new automation and personalisation capabilities, and partner with teams across Marketing, Technology, Data and Product to deliver smarter, more connected customer experiences.
Reporting into the Head of Customer Marketing, the manager will lead a highly capable team of 3 and join the wider Marketing & Media team. This is a role for someone who loves turning big ideas into scalable solutions, thrives on solving complex challenges, and gets excited by using data, technology and innovation to drive meaningful business outcomes. The successful candidate will also lead a talented team while influencing the direction of CRM capability and customer engagement strategy. Please note, this is a 12 month maternity leave cover.
- Lead strategic CRM projects that enhance customer engagement, improve capability and deliver long-term business value.
- Shape and optimise customer lifecycle programmes across onboarding, retention and reactivation, using data and automation to create more personalised experiences.
- Partner with Marketing Technology (MarTech), Data and Technology teams to implement new CRM tools, features and capabilities that scale performance.
- Drive innovation across CRM operations through advanced automation, dynamic content, personalisation and emerging engagement opportunities.
- Lead, coach and develop a high-performing team while influencing key stakeholders across the business to deliver customer-first outcomes.
- 5+ years' experience in CRM, customer marketing or lifecycle marketing roles, ideally within a complex or regulated environment (required).
- Strong hands-on experience with CRM and MarTech platforms, including customer engagement technologies (required).
- Expertise in lifecycle strategy, customer segmentation, personalisation and marketing automation (required).
- Proven experience leading end-to-end projects, driving adoption of new capabilities and delivering measurable outcomes (required).
- Strong analytical thinking, commercial acumen and the ability to translate data into compelling stories and actionable insights (required).
- 25 days annual leave.
- Hybrid working policy with Monday and Friday from home.
- Hack Days for creative and collaborative projects.
- Weekly concierge service including free massages and nail appointments.
- Free breakfast, daily fresh fruit and weekly rotating socials.
- End of trip facilities with onsite table tennis and pool tables.
- Discounted health insurance and free flu jabs yearly.
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.