Customer Marketing Executive (CRM) - 12 Month FTC
Sportsbet AU is seeking a Customer Marketing Executive to join the Customer Marketing & Media team on a 12-month fixed-term contract. Reporting to the Customer Marketing Manager – Highly Engaged, the role involves bringing customer experiences to life across email, SMS, push notifications, and in-app messaging.
The successful candidate will work across some of the biggest moments in sport and racing, exciting product launches, and key business initiatives to deliver personalised, high-impact campaigns that drive engagement and commercial outcomes. By combining creativity, data, and technology, the role focuses on optimising customer journeys, exploring new opportunities through automation and AI, and helping to continually raise the bar on customer experience and campaign performance.
- Own the end-to-end delivery of customer marketing campaigns across multiple CRM channels, from planning through to execution and optimisation.
- Create engaging, personalised customer experiences that reflect Sportsbet AU's unique brand voice and connect with customers at the moments that matter most.
- Build, optimise and enhance automated customer journeys, using customer behaviours, automation and AI to improve performance and efficiency.
- Monitor campaign results, uncover insights and drive testing and optimisation initiatives that improve engagement and business outcomes.
- Partner with stakeholders across Marketing, Product, Brand, Analytics, Technology and Customer Operations to deliver impactful customer experiences.
- Experience delivering customer, CRM or digital marketing campaigns in a fast-moving environment (required).
- Strong copywriting skills and the ability to adapt messaging for different audiences and channels (required).
- Hands-on experience with CRM or marketing automation platforms (required).
- Braze experience (preferred).
- Confidence analysing campaign performance and turning insights into actions and recommendations (required).
- Exposure to experimentation, personalisation, automated journeys (nice-to-have).
- Interest in sport and racing (nice-to-have).
- Competitive salary.
- 25 days annual leave.
- Hybrid working policy (Monday and Friday from home).
- Hack Days for creative and collaborative projects.
- Weekly concierge service including free massages and nail appointments.
- Free breakfast, daily fresh fruit and weekly rotating socials.
- End of trip facilities with onsite table tennis and pool tables.
- Discounted health insurance and free annual flu jabs.
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.