Senior Marketing Insights Analyst
Join Sportsbet's Marketing Measurement & Insights team and help transform data into actionable insights that shape marketing strategy, improve customer experiences and drive business performance. This is a fantastic opportunity for an aspiring analyst to build their expertise across reporting, experimentation and customer analytics in a fast-moving, innovative environment.
As the Marketing Measurement & Insights Analyst, the role holder will play a key role in helping the Marketing, Media and CRM teams make smarter, data-led decisions. Working closely with the Head of Marketing Measurement & Insights and a broad range of stakeholders across Marketing, Product, Customer Operations, Commercial Analytics, Tech and Data Science, the role holder will deliver reporting, uncover performance insights, support experimentation and help ensure the right customers receive the right messages at the right time.
This is a great opportunity to make an impact for someone who is naturally curious, loves solving problems with data and wants to grow their analytics career in a fast-paced environment.
- Deliver regular reporting and actionable insights on marketing and CRM campaign performance to help drive better business decisions.
- Analyse marketing experiments and A/B tests, identifying learnings that improve future campaign effectiveness and customer outcomes.
- Build, maintain and enhance core marketing dashboards and reports, ensuring data accuracy and relevance.
- Create and manage customer audiences for targeted marketing activity, supporting effective segmentation and campaign execution.
- Partner with cross-functional teams to solve business problems, answer ad hoc questions and turn insights into action.
- Experience using SQL, Excel and data visualisation tools such as Tableau or Power BI to analyse and report on data. (required)
- Knowledge of marketing performance metrics and campaign measurement principles. (required)
- Exposure to experimentation frameworks, including A/B testing and performance analysis. (required)
- Understanding of customer segmentation and CRM marketing practices, or a strong desire to develop these skills. (required)
- A proactive, curious mindset with a passion for turning data into meaningful business outcomes. (required)
- Competitive salary and generous performance-based bonus for permanent staff members.
- 25 days annual leave.
- Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time.
- Progressive return to work benefit for the first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
- Hack Days - where creativity and collaborative ideas lead to exciting new ideas and projects for customers.
- Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development).
- Weekly concierge service including free massages and nail appointments – all onsite in the Melbourne office!
- Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events.
- End of trip facilities with onsite table tennis and pool tables.
- Discounted health insurance and free flu jabs yearly.
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.