Social Content Production Manager (Traffic Coordination)
This is the engine room of the Social Content team. As Social Content Traffic Coordinator, you’ll keep everything moving from briefs, people, priorities to production and work across a fast, always-on sporting calendar.
You’ll sit at the heart of the action, connecting stakeholders to creatives and making sure the right work lands at the right time, every time. From big campaign moments to split-second reactive content, you’ll balance planning with pace, bringing clarity to chaos and ensuring we never miss an opportunity to show up when it matters most.
You’ll also take the lead across peak weekend periods, guiding the team through live sporting moments with confidence, precision and speed.
- Own the day-to-day workflow of the Social Content team, ensuring work is prioritised, resourced and delivered seamlessly.
- Triage incoming briefs and allocate work based on urgency, capacity and skillsets.
- Build and manage production schedules aligned to key sporting events, campaigns and business priorities.
- Balance planned content with reactive moments, adapting quickly as live events unfold.
- Monitor team capacity, identifying risks, bottlenecks and resourcing gaps before they impact delivery.
- Ensure every brief is clear, complete and production-ready before entering the workflow.
- Coordinate end-to-end delivery from concept through to final output.
- Keep stakeholders informed with clear, proactive communication on timelines, shifts and expectations.
- Partner closely with Creative, Production and Marketing teams to drive smooth execution.
- Lead live social operations across weekends, including real-time resourcing decisions and rapid content turnaround.
- Facilitate key team rhythms including stand-ups, readiness sessions, game-day check-ins and planning meetings.
- Continuously improve workflows and identify smarter, more efficient ways of working.
- Experience in Traffic Management, Production Management or Content Operations (required).
- A background in agency, publisher, broadcast or high-volume digital content environments (required).
- Proven ability to manage multiple workflows and competing priorities across cross-functional teams (required).
- Strong understanding of content production processes and lifecycle management (required).
- Excellent stakeholder management skills, with the ability to align, negotiate and influence (required).
- High attention to detail with exceptional organisational capabilities (required).
- Confidence operating in fast-moving, reactive environments with tight deadlines (required).
- Experience across sport, entertainment, news or live event content (nice-to-have).
- Competitive salary and generous performance-based bonus for permanent staff members.
- 25 days annual leave.
- Hybrid working policy (Monday and Friday from home).
- $1,050 home office allowance for new starters.
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time.
- Progressive return to work benefit for the first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
- Hack Days - where creativity and collaborative ideas lead to exciting new ideas and projects.
- Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development).
- Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
- Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events.
- End of trip facilities with onsite table tennis and pool tables.
- Discounted health insurance and free flu jabs yearly.
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.