Sports Comedy Writer and Creative
Sportsbet AU is looking for a comedy-minded storyteller to help shape the brand voice and create entertaining, culturally relevant content for sports fans. The role involves developing big ideas, writing sharp scripts, and collaborating with creatives, producers, and sporting talent to produce engaging content across campaigns, social media, and video.
This position requires a creative professional who can manage the full lifecycle of content creation, from initial concept to final delivery. The successful candidate will be responsible for turning match moments, sporting rivalries, and fan behaviour into shareable entertainment that maintains the brand's position in the sports landscape.
- Lead the creative process from concept and scripting through to production, editing and final delivery.
- Spot opportunities across live sport, breaking news, trending moments and internet culture, turning them into compelling content at speed.
- Collaborate with creatives, producers, designers, marketers, influencers and talent to bring integrated campaigns and content to life.
- Contribute to a high-performing creative culture through idea sharing, constructive feedback and a relentless focus on quality.
- 5-7+ years experience of comedy writing background, whether from advertising, entertainment, digital media, social content, publishing, or performance (required).
- A natural sense of humour and the ability to write in different comedic styles, from sharp one-liners and satire to character-driven sketches and social-first humour (required).
- A curiosity for trends, internet culture, memes, and emerging ways fans consume sport (required).
- Deep expertise across social platforms including TikTok, Instagram, YouTube, Facebook and X, with a strong understanding of what drives performance (required).
- Experience leveraging AI and emerging creative tools to produce engaging, reactive and culturally relevant content (required).
- Competitive salary and generous performance-based bonus.
- 25 days annual leave.
- Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time.
- Progressive return to work benefit for the first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
- Hack Days - where creativity and collaborative ideas lead to exciting new ideas and projects for customers.
- Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development).
- Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
- Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events.
- End of trip facilities with onsite table tennis and pool tables.
- Discounted health insurance and free flu jabs yearly.
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.