Graphic Designer - Marketing
Sporty Group is looking for a Marketing Designer with 3+ years of experience to join its growing Marketing Design team and support Sporty Group's expansion across new and existing markets. The role involves creating visually engaging, high-impact creative assets across digital marketing channels, helping to achieve both brand and performance objectives.
The designer will work closely with the wider marketing team to develop creative concepts and bring campaigns to life across static formats. The work will help capture attention, communicate the brand effectively, and engage audiences in every market. The role is ideal for someone who thrives in a fast-paced, collaborative environment, is highly creative, and understands how strong design contributes to marketing performance. The designer will report to a Brand Design Lead and work alongside Senior Marketing Designers.
- Develop visually appealing content for diverse marketing channels, including Google ads, social media platforms, and display ads, with a focus on achieving both performance and brand marketing goals, while maintaining a consistent and recognisable brand identity.
- Collaborate with the marketing team to brainstorm and execute creative ideas for marketing campaigns.
- Adapt design approach to different channels, ensuring that work is optimised for each platform's unique requirements.
- Stay up-to-date with the latest design trends and marketing strategies to ensure visuals are always on the cutting edge, including trends specific to the industry and target audience.
- Manage multiple projects simultaneously, prioritising effectively and delivering high-quality work within deadlines.
- Degree qualified in Graphic Design or a related field (required)
- Proficiency in design tools within the Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other relevant software (required)
- Strong creative skills with a portfolio showcasing the ability to create compelling visuals across different marketing channels (required)
- Familiarity with various marketing platforms and their best design practices, including Google ads, display ads, and social media (required)
- Excellent communication and collaboration skills (required)
- Strong project management skills to handle multiple projects and meet deadlines (required)
- A knack for generating innovative ideas that align with marketing objectives (required)
- A proactive and self-motivated mindset, always eager to learn and adapt to changing marketing landscapes (required)
- Experience working in the sports, sports-related, or online gaming industries (nice-to-have)
- Experience using Bannerflow or similar digital advertising and creative platforms (nice-to-have)
- Experience creating motion graphics and motion-based content (nice-to-have)
Sporty Group is a sports technology company whose brands include SportyBet, a mobile-first sportsbook licensed in Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda, alongside the Sporty.com app and the SportyTV broadcast service in Nigeria. SportyBet has sponsorship partnerships with Real Madrid and Manchester City. The group hires across Europe, Latin America and Asia, and many of its technology and product roles are remote.