Marketing Manager - Media
Sporty Group is scaling its Media Products portfolio and is seeking a Performance Marketing Manager to drive audience growth and marketing performance across its global football media products. This is a hands-on, data-driven role that sits at the intersection of performance marketing, analytics, creative, and media.
The successful candidate will support the planning and execution of marketing initiatives across multiple channels, ensuring campaigns are delivered effectively and performance insights are translated into action. The role involves working closely with User Acquisition, Creative, Analytics, and Media teams to manage the marketing calendar, coordinate campaign execution, and develop creative initiatives that resonate with football audiences.
Sporty Group requires a candidate who combines strong analytical skills with excellent execution. The role demands a deep understanding of the football calendar, competitions, clubs, players, and fan behaviour to make informed marketing decisions and continuously improve audience acquisition and engagement.
- Support the planning and execution of performance marketing initiatives across paid social, search, display, programmatic, video and other relevant channels, ensuring activity is aligned with the wider Media Strategy and business objectives.
- Manage the weekly marketing promotion calendar in line with the Media Plan, coordinating campaigns, content priorities, football events and promotional opportunities to ensure timely and accurate execution across channels.
- Monitor marketing performance across channels and initiatives, using KPIs including CPL, CPV, CPI, ROAS and other relevant metrics to identify trends, performance drivers and opportunities for improvement.
- Conduct channel and campaign analysis, summarising performance, key learnings and recommendations to help improve future marketing initiatives and investment decisions.
- Prepare Weekly Media Updates and maintain existing performance dashboards, ensuring stakeholders have clear, accurate and actionable visibility into marketing performance.
- Develop and brief creative tasks aligned with the Media Strategy, working closely with Creative and UA teams to ensure assets are delivered on time and designed around campaign objectives and audience insights.
- Validate new creatives across marketing channels and conduct first-level quality checks, combining performance data, market trends, football context and brand standards to continuously improve creative output.
- Work closely with User Acquisition, Creative, Analytics and Media stakeholders to coordinate campaigns, share learnings and ensure marketing initiatives are executed effectively across the business.
- Use your understanding of football competitions, clubs, players, major events and fan behaviour to identify relevant marketing opportunities and ensure campaigns authentically resonate with football audiences.
- 5-7 years of experience in Performance Marketing, User Acquisition, Marketing Strategy, Growth Marketing, Paid Media or a similar data-driven marketing role (required).
- Solid understanding of performance marketing principles and experience working across key paid acquisition channels, including Paid Social, Search, Display, Programmatic and Video (required).
- Hands-on experience analysing marketing performance and translating data into actionable recommendations (required).
- Strong understanding of performance metrics including CPL, CPV, CPI, ROAS and other acquisition and engagement KPIs (required).
- Experience working with reporting tools and performance dashboards, with the ability to maintain accurate and reliable recurring reporting (required).
- Experience coordinating marketing campaigns, calendars and creative workflows across multiple stakeholders (required).
- Strong attention to detail and a structured approach to managing recurring marketing activities (required).
- Excellent communication skills with the ability to translate performance data into clear narratives and support management-level presentations (required).
- Collaborative mindset and experience working cross-functionally with Marketing, Creative, Analytics and other teams (required).
- A genuine passion for football, with strong knowledge of major competitions, clubs, players, football audiences and the wider football media landscape (required).
- Fluent English (required).
- Spanish is a plus (nice-to-have).
- Previous experience in sports, media or entertainment marketing (nice-to-have).
- Experience working with football-focused digital products or audiences (nice-to-have).
- Experience with subscription-based, streaming or OTT media products (nice-to-have).
- Experience analysing organic versus paid performance and understanding how the two channels interact (nice-to-have).
- Experience working across multiple international markets (nice-to-have).
- Additional language skills (nice-to-have).
- Experience using automation or AI tools to improve marketing reporting, analysis or operational workflows (nice-to-have).
- 23 days of PTO + 14 bank holidays
- Flexible remuneration system through Coverflex, including: up to €220 for meals, €136 for commuting, and no limit for kindergarten expenses (monthly)
- Annual medical check up
- Quarterly bonuses
- Flash Bonuses
- Mid year and year end retreats
Sporty Group is a sports technology company whose brands include SportyBet, a mobile-first sportsbook licensed in Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda, alongside the Sporty.com app and the SportyTV broadcast service in Nigeria. SportyBet has sponsorship partnerships with Real Madrid and Manchester City. The group hires across Europe, Latin America and Asia, and many of its technology and product roles are remote.