Retention Specialist
As a Retention Specialist at Sporty Group, you will play a hands-on role in supporting the delivery of South Africa focused campaigns and promotions that drive customer engagement and loyalty locally. You will assist with setting up and running retention activities, track results, and help ensure our offers are competitive across different markets.
Working closely with product, analytics, and stakeholders, you will provide operational support to keep campaigns running smoothly and effectively.
- Assist in planning and executing retention campaigns and promotional activities for existing & new users across the SA markets
- Monitor key metrics (Retention, Reactivation, ROI) and prepare reports to track user engagement and optimization
- Collaborate with internal product and analytics teams to maintain and improve retention tools and reporting accuracy
- Help ensure regional offers and promotions are delivered on time and remain competitive
- Coordinate with external partners on campaign execution and follow-up tasks
- Support personalization and automation initiatives by providing regional operational input
- Bachelor’s degree in marketing, business, or a related field (required)
- 2+ years’ experience in retention, CRM, or customer lifecycle management (required)
- Experience in the Online Casino or broader iGaming industry is strongly preferred (preferred)
- Strong analytical skills and data-driven mindset (required)
- Excellent communication skills, fluent in written and spoken English (required)
- Familiarity with retention and marketing automation tools is a plus (nice-to-have)
- A competitive salary + individual performance based bonuses every quarter
- 20 days annual leave + public holidays
- Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
- South African employment contract
- Referral bonuses & flash bonuses
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
Sporty Group is a sports technology company whose brands include SportyBet, a mobile-first sportsbook licensed in Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda, alongside the Sporty.com app and the SportyTV broadcast service in Nigeria. SportyBet has sponsorship partnerships with Real Madrid and Manchester City. The group hires across Europe, Latin America and Asia, and many of its technology and product roles are remote.