SEO Site Manager
As Sporty Group expands its focus on organic search and AI visibility across key markets, an SEO Site Manager is sought to support this growth, with a particular focus on Latam. This is a hands-on role focused on driving day-to-day SEO execution across technical SEO, on-page, off-page, and SEO content, while identifying opportunities to strengthen visibility across both traditional and AI-powered search.
The successful candidate will take ownership of SEO performance across their assigned markets, working closely with content, product, marketing, and other cross-functional teams to turn strategy into action and deliver measurable organic growth and business impact.
- Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content.
- Identify and prioritise opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives.
- Manage and optimise site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented.
- Drive local content optimisation initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion.
- Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented.
- Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant.
- Apply analytical and CRO thinking to SEO performance, using data and user behaviour insights to identify opportunities and improve the commercial impact of organic traffic.
- Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves.
- Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time.
- Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.
- Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work delivered and the impact generated (required)
- Strong content optimisation skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance (required)
- Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO (required)
- Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes (required)
- Hands-on experience working with content management systems (required)
- Strong project management and execution skills, with a track record of managing multiple priorities and deadlines (required)
- Advanced skills in Spanish and English (required)
- Experience within an iGaming environment (required)
- Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog (required)
- Working experience with Jira, Trello or Asana (required)
- Hands-on experience with AI-powered search, AI visibility, AEO/GEO (nice-to-have)
- Experience working with CMS platforms beyond WordPress (nice-to-have)
- Experience working within regulated markets (nice-to-have)
- Working knowledge of HTML (nice-to-have)
Sporty Group is a sports technology company whose brands include SportyBet, a mobile-first sportsbook licensed in Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda, alongside the Sporty.com app and the SportyTV broadcast service in Nigeria. SportyBet has sponsorship partnerships with Real Madrid and Manchester City. The group hires across Europe, Latin America and Asia, and many of its technology and product roles are remote.