Social Media Lead - SportyTV & Sports Media Brands
Sporty Group is looking for a Social Media Lead to drive social strategy and coordinate the social team behind SportyTV and its sports media brands. This role combines team leadership, a sports journalism mindset, and strong editorial judgement to make the company's channels a go-to destination for football fans.
The Social Media Lead will set the editorial direction, run day-to-day publishing operations, and lead a team of social media managers, community managers, and content creators. The objective is to ensure that output is fast, accurate, engaging, and built for growth. The role involves working closely with Content, Video/Production, Design, Brand, Marketing, Partnerships, BI, and Country teams, reporting directly to the Social Media Director.
- Lead, coordinate and develop a team of social media managers, community managers and content creators across SportyTV and media brands.
- Set priorities, assign coverage and run workflows and shift planning for match days, live events and breaking news.
- Give clear feedback, run regular editorial meetings and raise the team’s creative and editorial standards.
- Build scalable processes such as calendars, briefs, approval flows and playbooks to maintain speed and consistency.
- Define and execute the social and editorial strategy for SportyTV and Football.com, aligned with global brand guidelines and business priorities.
- Own the editorial calendar around major football and sports moments including the EPL, UCL, LaLiga, AFCON, World Cup and transfer windows.
- Apply a journalistic approach to social media, focusing on newsworthiness, storytelling, fact-checking, source verification and speed without sacrificing accuracy.
- Lead real-time and reactive coverage of match days, breaking news, transfers, controversies and trending moments.
- Oversee content across Instagram, TikTok, X, Facebook, YouTube (incl. Shorts), LinkedIn and Telegram.
- Develop and scale repeatable content series and franchises including highlights-led narratives, analysis, interviews, explainers, football culture and personality-led formats.
- Work with video, production and design teams to deliver platform-native content with strong hooks and retention.
- Ensure tone of voice, quality and brand consistency across all channels.
- Drive follower growth, engagement and watch time across SportyTV and media brand channels.
- Oversee community management including comments, DMs, moderation, sentiment monitoring and escalation of sensitive issues.
- Spot local relevance opportunities across key markets and global football audiences.
- Work with presenters, journalists, pundits, creators and sports personalities to grow reach and credibility.
- Support partnerships, rights-holder relationships and co-branded activations with clubs, leagues and media partners.
- Coordinate with marketing teams on organic and paid amplification.
- Track KPIs such as reach, views, watch time, engagement, follower growth, retention and sentiment.
- Deliver weekly and monthly reporting with clear insights and next actions for the team and leadership.
- Run testing frameworks to improve formats, hooks, timing and distribution.
- 5+ years of experience in social media, with at least 2 years coordinating or leading social media teams (required).
- Background in sports journalism, sports media or a sports newsroom (required).
- Degree in Journalism or Communications (nice-to-have).
- Proven experience running social channels for sports media brands, publishers, broadcasters, clubs or leagues (required).
- Deep football and sports knowledge, with a strong news sense and love for the game (required).
- Excellent English (C1/C2 or native) (required).
- Spanish or other languages are a plus (nice-to-have).
- Strong editorial judgement regarding accuracy, fact-checking, tone and handling sensitive stories (required).
- Excellent platform instincts across TikTok, Instagram, X, YouTube and Facebook, and a good understanding of video-first content (required).
- Confident using analytics and social listening tools to guide decisions (required).
- Strong organisation, stakeholder management and the ability to lead a team in a fast-paced, high-output environment (required).
- Experience with live coverage of major tournaments (nice-to-have).
- Experience working with audiences in Africa, Latin America or other international markets (nice-to-have).
- Hands-on video editing or production experience (nice-to-have).
Sporty Group is a sports technology company whose brands include SportyBet, a mobile-first sportsbook licensed in Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda, alongside the Sporty.com app and the SportyTV broadcast service in Nigeria. SportyBet has sponsorship partnerships with Real Madrid and Manchester City. The group hires across Europe, Latin America and Asia, and many of its technology and product roles are remote.