Brand & Sponsorship Lead
The Brand & Sponsorship Lead is a key role within the Serbian marketing function, responsible for elevating the Super Technologies brand in the local market and delivering best-in-class sports marketing campaigns.
This role sets the visual and conceptual direction for promotional activities, manages sponsorship relationships with local sports clubs and partners, and leads the practical organisation of the team to ensure seamless campaign execution.
- Coordinate with multidisciplinary creative teams, including creative agencies, production companies and sports clubs, independently managing projects, tracking deadlines and ensuring seamless execution.
- Serve as creative inspiration for the marketing department, setting the direction and ensuring all campaigns and external communications align with brand guidelines.
- Manage communication with sports clubs, event organisers and other partners, ensuring contractual obligations and negotiated benefits are fully delivered.
- Plan and directly participate in delivering on-site brand activations at sporting events, stadiums, fan zones and promotional areas.
- Adapt central brand initiatives to the local market for maximum relevance.
- Communicate with internal teams and external partners and agencies, set clear requirements and review the quality of deliverables.
- Develop comprehensive plans, monitor pacing, deadlines and campaign and activation performance against KPIs.
- Minimum 3 years of experience in advertising, digital or PR agencies, or in a Brand Manager role within the consumer goods, gaming or entertainment sector (required).
- Concrete experience working with local sports stakeholders, particularly football clubs, managers and athletes (required).
- Creative mindset with the ability to think outside the box, propose innovative ideas and connect various creative resources to bring authentic sports stories to life (required).
- Strong organisational skills, attention to detail and a hands-on approach to problem-solving (required).
- Ability to gather feedback from multiple internal and external stakeholders and implement it effectively into the final product (required).
- Flexibility and openness to fieldwork, including working weekends or outside regular hours during major sporting events (required).
- Solid understanding of the local and international sports betting industry and a genuine passion for sports (required).
- Advanced English proficiency (required).
- Medical/Health Insurance
- Open Annual Leave
- Employee Assistance Programme
- Training & Learning Development
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.