Casino Engagement Specialist
Super Technologies is hiring a Casino Engagement Specialist to own the design, execution, and continuous optimisation of casino promotional activations. The role focuses primarily on competitive formats such as leaderboards, tournaments, and prize-based mechanics.
This position is designed for an individual who can think strategically about the purpose and target audience of a campaign while also managing the practical execution, including briefing teams and overseeing tasks. The specialist acts as the connective tissue between the commercial, CRM, data, and marketing departments.
- Define the strategic rationale for every tournament and promotional activation, ensuring a clear objective and target audience before execution.
- Own and maintain the promotional calendar, balancing always-on tournaments with targeted and thematic activations aligned with commercial priorities.
- Design and manage different tournament formats, including always-on, segment-specific, and thematic tournaments.
- Partner with the Data team to define target audiences, campaign hypotheses, success metrics, and evaluate campaign performance before, during, and after each activation.
- Monitor campaign performance, identify optimisation opportunities, and continuously improve future activations based on data, player feedback, and commercial results.
- Track and analyse key performance metrics, including participation, incremental GGR, commercial efficiency, repeat engagement, cross-vertical conversion, and provider co-funding.
- Collaborate with the CRM team to define campaign audiences, communication strategy, messaging, timing, and post-campaign performance analysis.
- Partner with the Growth & Marketing team to identify tournaments with acquisition potential and support promotional campaigns with clear commercial briefs and messaging.
- Work closely with the Commercial & Provider Management team to maximise provider-funded tournaments, align promotional calendars with commercial agreements, and support provider campaigns.
- Coordinate operational execution by managing tournament-related tasks, collaborating with Product & Tech, overseeing prize fulfillment, and ensuring compliance with regulatory and responsible gambling requirements.
- 2–4 years of experience in online casino promotions, CRM, or a commercial iGaming role (required).
- Strong analytical mindset, with the ability to define player segments, interpret performance data, and translate insights into commercial decisions (required).
- Experience managing multiple promotional campaigns simultaneously across different audiences and timelines (required).
- Ability to collaborate effectively with cross-functional teams, including Data, CRM, Product, Tech, Commercial, Provider Management, and Marketing (required).
- Strong organisational, communication, and stakeholder management skills, with the ability to write clear briefs and articulate the rationale behind decisions (required).
- Experience working in a structured, data-driven environment with a focus on continuous optimisation and commercial performance (required).
- Familiarity with iGaming regulatory requirements and responsible gambling principles (nice-to-have).
- Experience with leaderboard or gamification platforms (nice-to-have).
- Exposure to provider management or B2B casino partnerships (nice-to-have).
- Understanding of cross-vertical player journeys (Sportsbook to Casino) (nice-to-have).
- SQL or Business Intelligence tool experience for independent analysis (nice-to-have).
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.