Group Marketing Finance Business Partner
The Group Marketing Finance Business Partner is a newly created role sitting within Group Finance, operating as a Centre of Excellence. This position is established to bring rigour, consistency, and strategic clarity to how marketing investment is planned, tracked, and optimised.
The role involves serving as the primary financial partner to the Group Growth Marketing Director and Marketing VP, bringing an independent, analytical lens to one of the most commercially significant cost lines in the business.
- Act as a trusted finance partner to the Growth Director and Marketing VP, providing clear, actionable insights.
- Lead the budgeting and forecasting process for all Group Marketing functions, collaborating with budget owners to build robust, data-driven forecasts.
- Perform regular budget vs. actuals analysis, highlighting variances and recommending corrective actions.
- Partner with cross-functional stakeholders (commercial directors and Data teams) to review historical data and continuously improve forecast accuracy.
- Support strategic initiatives through deep-dive financial analysis, scenario modelling, and business case development.
- Continuously improve cost reporting processes and identify opportunities to simplify, standardise, and automate financial workflows.
- Maintain awareness of proper internal controls and make recommendations for any deficiencies.
- Design a standardised budget allocation framework and lifecycle-stage principles with the Growth Director and market teams.
- Develop ROI/LTV scenario modelling templates applied to major spend commitments, ensuring pre-investment scenario analysis is consistently in place for qualifying investments.
- Create reusable infrastructure - allocation models, metric dashboards, investment templates - that scales with market expansion.
- Establish a metric monitoring cadence for LTV, CAC, and ROI across all markets in alignment with the Data team.
- Proactively flag and help resolve reporting anomalies in a timely manner, producing regular data health summaries for senior marketing and data leadership.
- Act as the independent finance voice on the reliability of reported marketing performance metrics.
- Track framework adoption across all markets and escalate gaps within agreed timelines.
- Identify, size, and communicate structured improvement opportunities on a regular basis, ensuring recommendations are actively progressed within each review cycle.
- Proactively identify cost-saving opportunities and work cross-functionally to implement them.
- Produce a consolidated Group Marketing budget report (Growth, Brand, Operations) monthly for senior leadership.
- Lead the annual and quarterly planning cycle across all Group Marketing budget areas.
- Provide clear variance commentary and actionable recommendations, translating complex financial data into meaningful business narratives for non-finance stakeholders.
- University degree in Finance, Accounting, Economics, or a related field (required).
- Minimum 4 years of relevant professional experience in a corporate finance or FP&A role (required).
- Strong financial modelling skills, with a solid understanding of accounting principles, budgeting, forecasting, and variance analysis (required).
- Demonstrated experience working closely with senior management and influencing executive stakeholders (required).
- Proven track record of proactively identifying and leading impactful, cross-functional projects (required).
- Strong analytical skills, with the ability to interpret and communicate complex financial data to non-finance stakeholders (required).
- Advanced proficiency in Excel / Google Sheets; experience with BI and AI tools (Tableau, Power BI, or similar) (required).
- Experience with large ERP or financial planning systems (required).
- Fluency in English with exceptional written and verbal communication skills (required).
- Experience partnering with Marketing functions (nice-to-have).
- Professional Accounting Qualification (ACCA, ACA, CIMA) obtained or in progress (nice-to-have).
- Medical / Health Insurance
- Open Annual Leave
- Employee Assistance Programme
- Training & Learning Development
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.