Head of Monetisation
Reporting to the Commercial Director, this role owns the local monetisation strategy and player economy end-to-end for Romania, driving sustainable revenue growth and optimising player lifetime value.
As Head of Monetisation, the individual will lead a team of commercial and optimisation specialists, setting the revenue architecture and monetisation models whilst building the team that delivers them. This ensures a strong data-driven culture and close collaboration across Product, Sportsbook, Casino, Brand, and Analytics.
- Lead, mentor, and scale a team of monetisation managers, analysts, and specialists, fostering accountability and continuous learning.
- Set clear KPIs, deliver performance reviews, and build development tracks to drive retention and motivation.
- Act as the primary link between your team and key stakeholders to align monetisation strategy with broader business goals.
- Define and execute the local monetisation strategy to optimise ARPU, ARPPU, and long-term player LTV.
- Design and manage the promotional economy, including bonus structures, wagering requirements, cashback mechanics, and margin health.
- Identify and act on cross-sell and upsell opportunities across product lines (e.g. Sportsbook to Casino).
- Partner with Analytics/BI to run continuous A/B testing on pricing, incentives, and feature monetisation.
- Balance commercial targets with responsible gaming standards, ensuring monetisation tactics protect players and comply with local regulations.
- 5+ years' experience in monetisation, revenue management, commercial strategy, or growth marketing within a high-frequency transactional industry (iGaming, Fintech, or Mobile Gaming highly preferred) (required).
- Proven track record in people management, including hiring, developing, and leading high-performing teams (required).
- Strong analytical mindset, with the ability to interpret complex player data, build financial models, and make data-driven decisions (required).
- Solid understanding of digital economies, pricing strategies, and promotional mechanics that drive spend without increasing churn (required).
- Excellent communication skills, with the ability to translate complex data trends into clear, strategic updates for senior leadership (required).
- Experience managing loyalty points economies or virtual reward shops (nice-to-have).
- Familiarity with causal/incremental measurement and advanced lift testing methodologies (nice-to-have).
- Good understanding of the local Romanian regulatory framework regarding gaming and commercial promotions (nice-to-have).
- Medical / Health Insurance
- Open Annual Leave
- Employee Assistance Program
- Training & Learning Development
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.