Performance Marketing Specialist
The Performance Marketing Specialist will create, analyse, and optimise paid search campaigns across Google Ads and Apple Search Ads, primarily focused on the Brazilian market with opportunities across upcoming markets.
This role contributes to customer acquisition growth through data-driven decision-making and a deep understanding of performance marketing best practices within a multicultural team.
- Create, analyse, and optimise Google Ads and Apple Search Ads campaigns (primarily Search) to meet business objectives across Brazil and other upcoming markets.
- Identify opportunities for customer acquisition growth, including SEM targets for visibility, traffic, acquisition, and efficiency.
- Monitor Google Ads budget and performance, proposing and implementing optimisations to meet marketing objectives and ensure best practices in account structure, campaign setup, and management.
- Conduct competitor research and analysis, including strategies, market positioning, product offerings, and customer feedback, to identify opportunities and inform business strategy.
- Run A/B tests across ad copy, bidding strategies, and other variables, making data-driven decisions based on results.
- Leverage Smart Bidding best practices, AI tools, and the latest trends in Search and App marketing to scale performance and work efficiently.
- Create reports and analyses to track key business KPIs, identifying areas for improvement and action.
- Work closely with other acquisition channels and internal departments to brief opportunities, promotions, and landing page requirements aligned to PPC and business goals.
- Minimum 2 years of experience running and optimising PPC campaigns across Google Ads and Apple Search Ads, either in-house or at an agency (required).
- Experience leveraging data and analytics to fine-tune campaigns and drive efficient performance (required).
- Strong understanding of Smart Bidding, Google best practices, and conversion funnel optimisation (required).
- Ability to create clear reports and analyses tied to key business KPIs (required).
- Comfortable working independently within a small team whilst contributing to a large-scale organisation (required).
- Open to business travel (required).
- Confident communicator in English, both written and spoken (required).
- Experience in the iGaming, gambling, sports betting, or e-commerce industry (nice-to-have).
- Experience managing Google Ads performance campaigns for large clients with measurable results (nice-to-have).
- Google Ads and/or Google Analytics certification (nice-to-have).
- Strong knowledge of analytics tools (nice-to-have).
- Interest in or enthusiasm for sport (nice-to-have).
- Medical / Health Insurance
- Open Annual Leave
- Employee Assistance Programme
- Training & Learning Development, including access to workshops, conferences, Google LCS support, and courses
- Business travel opportunities
- Additional benefits vary by country and will be shared during the hiring process
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.