Staff Market Intelligence Researcher
SuperBet is seeking a Staff Market Intelligence Researcher to join its team in Brazil. This role focuses on building an AI-native research function where insights are generated continuously through automated systems rather than isolated projects. The researcher will design and operate infrastructure that produces high-quality consumer and market intelligence at significant speed and scale.
This is a hands-on, individual contributor position that bridges Marketing Intelligence and Performance & Analytics. The role is responsible for connecting consumer understanding directly to commercial outcomes by developing the workflows, tools, and AI-driven infrastructure necessary to deliver rapid, actionable insights.
- Design and run AI-moderated qualitative research at scale, including interviews, concept testing, and exploratory qual.
- Build repeatable workflows: survey pipelines, social listening synthesis, and competitive monitoring agents.
- Use LLMs to analyse large volumes of unstructured data such as app reviews, transcripts, and customer feedback.
- Implement validation frameworks to ensure AI outputs are reliable and decision-ready.
- Optimise every workflow for speed, with most outputs delivered in days, not weeks.
- Own and triage research requests from across the marketing organisation.
- Deliver insights within a two-week maximum turnaround, often faster for urgent needs.
- Translate findings into clear, actionable recommendations for marketing teams.
- Run both synthetic-first validation and targeted human research where required.
- Operate a continuous brand intelligence system covering pulse surveys, sentiment, and social data.
- Maintain and evolve consumer segmentation frameworks.
- Conduct deep qualitative research for complex or high-stakes questions.
- Build and manage a structured, searchable insights library.
- Deploy automated agents to track competitor activity across ads, pricing, hiring, product, and media.
- Synthesise signals into regular, decision-oriented competitive briefings.
- Interpret what competitor activity means - not just what happened.
- Own the AI research tool stack: evaluation, integration, and governance.
- Create automated pipelines for intake, sampling, analysis, and delivery.
- Establish best practices for responsible, rigorous AI-assisted research.
- Stay ahead of emerging methodologies such as synthetic research, agentic workflows, and multimodal analysis.
- Partner with analytics to explain performance trends through consumer understanding.
- Feed insight into campaign development - not just post-campaign evaluation.
- Contribute to leadership-level marketing intelligence reporting.
- 6–9 years in consumer insights or market research with strong mixed-methods expertise (required)
- Proven experience building and running AI-augmented research workflows at scale (required)
- Track record of operating in high-throughput, fast-paced environments (required)
- Strong quantitative skills across survey design, sampling, and analysis (required)
- Solid qualitative expertise including moderation, discussion design, and synthesis (required)
- Experience with brand tracking or continuous measurement systems (required)
- Commercial acumen - ability to connect insights to business outcomes (required)
- Background in fast-moving digital consumer businesses such as gaming, e-commerce, or fintech (required)
- Experience in gaming, sports betting, or high-LTV consumer sectors (nice-to-have)
- Familiarity with tools such as Brandwatch, Klue, Quantilop, Crayon, or similar (nice-to-have)
- Experience with AI research platforms, such as AI-moderated interviews or qualitative synthesis tools (nice-to-have)
- Exposure to synthetic research methods including AI personas and simulated respondents (nice-to-have)
- Coding experience in Python or R for automation or analysis (nice-to-have)
- Multi-market or international research experience (nice-to-have)
- Medical / Health Insurance
- Open Annual Leave
- Employee Assistance Programme
- Training & Learning Development
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.