Sportsbook Manager
Traffic Label is seeking a Sportsbook Manager to oversee and manage the end-to-end sportsbook operation. The role focuses on delivering a competitive, engaging, and responsible betting experience while driving strategic growth.
The successful candidate will be responsible for defining sportsbook strategy, including pricing and product positioning, to maximise turnover and margin. This position requires a data-driven professional who can monitor performance metrics, analyse player behaviour, and collaborate across various internal teams to enhance the overall customer journey.
- Own and manage the end-to-end sportsbook operation, ensuring a competitive, engaging, and responsible betting experience.
- Define and execute sportsbook strategy across pricing, offers, and product positioning to maximise turnover and margin.
- Monitor and optimise sportsbook performance across key KPIs including turnover, margin, player retention, and lifetime value.
- Analyse player behaviour, betting trends, and market performance to inform product and trading decisions.
- Work closely with trading, product, and CRM teams to enhance the sportsbook offering and customer journey and help define and deliver CRM strategy.
- Collaborate with affiliate, SEO, and paid media teams to ensure sportsbook promotions and campaigns are aligned with acquisition strategies.
- Manage relationships with platform providers, odds suppliers, and external partners.
- Ensure full compliance with regulatory requirements and responsible gambling standards across all markets.
- 3+ years of experience in a sportsbook role within an operator environment (required)
- Strong understanding of sportsbook trading, risk management, and product mechanics (required)
- Proven experience managing sportsbook performance metrics such as margin, turnover, and retention (required)
- Commercial awareness of affiliate and acquisition channels, including CPA and revenue share models (required)
- Data-driven mindset with strong analytical and decision-making skills (required)
- Experience working with sportsbook platforms, trading tools, and reporting systems (required)
- Strong communication and stakeholder management skills (required)
- Knowledge of multiple regulated markets (preferred)
- Clear opportunities for career progression within the wider group.
- Flexible working hours.
- A performance-driven culture built on trust, ownership, and autonomy.
- An open and collaborative environment that encourages innovation and experimentation.
- Learning & Development allowance (after successful completion of probation).
- Regular team events, outings, and company celebrations.
- Competitive benefits package, including Perkbox.
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.