Econometrician - 6m FTC
Here at evoke, the Econometrics team consists of talented mathematicians, statisticians, and economists. The team builds econometric models that are used as support in decision-making by stakeholders in marketing, finance, and compliance. It works closely with other teams to deliver results and insights. The team supports all brands and markets of Evoke.
Evoke is looking for a talented Econometrician who is passionate about developing the next generation of marketing intelligence solutions. In this role, the Econometrician will play a key part in delivering the insight generation the business relies on, using Marketing Mix Modelling (MMM) to support a wide range of strategic and operational marketing decisions. The role involves shaping and implementing new ways of working, ensuring stakeholders have access to timely, data-driven insights that drive business performance.
Based in Leeds or London, working at the forefront of marketing analytics, the Econometrician will contribute to the automation of data collection, processing, modelling and reporting, helping to build scalable and efficient insight pipelines. Alongside this, the Econometrician will lead and support ad-hoc analytical projects from inception through to delivery, partnering closely with stakeholders to understand their requirements and provide actionable recommendations that inform decision-making across the business.
- Creating and implementing the next generation Marketing Mix Modelling (MMM) solution.
- Deploying and maintaining econometric models across multiple brands and markets.
- Collaborating with internal stakeholders, support functions across Evoke, and external partners.
- Driving marketing efficiency and performance improvements through optimisation and scenario planning.
- Building and maintaining marketing optimisation tools, interactive dashboards, and process automation to support a best-in-class internal econometrics capability.
- Marketing Mix Modelling (MMM) experience gained in a media agency, consultancy, or relevant in-house environment (required).
- Degree educated in a numerate discipline such as Mathematics, Statistics, Economics, or Computer Science (required).
- Analytical and technical skills, including Python or R, SQL, and advanced Excel for modelling, data processing, and analysis (required).
- Confident presenting insights to stakeholders, with a good understanding of the media planning and buying landscape and the role of MMM in driving marketing effectiveness (required).
- Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
- Discounts at a range of high-street retailers.
- Financial compensation, pension, and bonus schemes.
- Tools and services to help support your well-being, including support with mental health and financial education.
- Access to gym discounts and our cycle to work scheme.
- Hybrid working policy allowing employees to work from home up to 4 days a week.
William Hill is one of the UK's best-known bookmakers, founded by its namesake in 1934 taking bets around Birmingham. It has since grown into an international, multi-brand betting and gaming business spanning online and retail. The company is now part of evoke plc (formerly 888 Holdings), one of the world's leading online betting and gaming groups. Headquartered in London, William Hill operates sports betting and gaming products across multiple markets.