Senior Analyst - Gaming
As part of the Commercial & Customer Analytics function, the Senior Analyst will play a pivotal role in shaping the future of the International Gaming business. The role involves transforming complex data into commercial insight, influencing senior stakeholders, and helping to optimise customer performance through data-driven decision making.
This is an opportunity to combine hands-on analytics with strategic leadership in a collaborative, high-performing team where expertise will have a real impact. This role is available in Leeds or London.
- Lead commercial gaming analytics across the International business, delivering insights that drive growth and improve performance.
- Partner with senior stakeholders to prioritise analytical initiatives and provide trusted recommendations that influence strategic decisions.
- Analyse customer behaviour, promotions, bonusing and marketing performance to identify opportunities for optimisation.
- Measure the impact of commercial initiatives against business objectives and budgets, providing clear recommendations for improvement.
- Act as the analytics lead across multiple markets, developing expertise in brand performance and regulatory environments.
- Work closely with offshore analytics teams, providing direction and ensuring high-quality, timely delivery of analytical outputs.
- Shape the development of centralised reporting and dashboard solutions to improve business visibility and decision making.
- Proactively identify new opportunities to improve commercial performance, collaborating with teams across the wider Analytics function.
- Proven experience in commercial or customer analytics, ideally within online gaming or iGaming (required).
- Excellent SQL and data visualisation skills (required).
- Experience using Python or similar analytical tools (required).
- Excellent commercial acumen with the ability to translate complex data into actionable insights and influence senior stakeholders (required).
- Experience working with large datasets, customer segmentation, promotions and marketing analytics in a fast-paced commercial environment (required).
- A curious, collaborative and proactive analyst with excellent communication skills and experience leading workstreams or coordinating analytical delivery across teams (required).
- Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
- Discounts at a range of high-street retailers.
- Competitive salary, pension, and bonus schemes.
- Tools and services to help support your well-being, including support with mental health and financial education.
- Gym discounts and our cycle to work scheme.
- Hybrid working: Employees can work from home up to 80% of the time with 20% of office time built in.
- Comprehensive healthcare benefits or a cash alternative.
- Pension package, income protection and life assurance.
William Hill is one of the UK's best-known bookmakers, founded by its namesake in 1934 taking bets around Birmingham. It has since grown into an international, multi-brand betting and gaming business spanning online and retail. The company is now part of evoke plc (formerly 888 Holdings), one of the world's leading online betting and gaming groups. Headquartered in London, William Hill operates sports betting and gaming products across multiple markets.