Retention Manager
The Retention Manager will develop a thorough understanding of the customer base and analyse it to deliver effective marketing communications to all customer segments for their brand.
This role involves the delivery of CRM campaigns, including creating, loading, and testing HTML emails, and following up on campaign performance. The Retention Manager will also execute monthly reports on CRM activity, tracking key metrics to evaluate effectiveness and provide optimisation advice.
Monitoring customer activity on a daily basis is crucial, along with providing targeted offers to maximise their activity. The role also requires localising and optimising offerings based on seasonality and GEO locations.
Furthermore, the Retention Manager will manage and promote marketing projects, working with operational interfaces such as the branding, product, and compliance teams. This includes managing promotion execution from A to Z, covering operational setup, configuration, review of marketing materials, quality assurance, and understanding campaign management systems and operations.
- Develop a thorough understanding of the customer base.
- Analyze and fully segment the customer base in order to deliver effective marketing communications to all customer segments.
- Create load and test HTML emails and follow up on campaign performance.
- Follow up with execution of monthly reports on CRM activity: Track response, traffic, click-throughs and other key metrics to evaluate the effectiveness and offering advice and guidance on optimization.
- Monitor customer activity on a daily basis; provide them with targeted offers with the goal to maximize their activity.
- Localize and optimize offering based on seasonality and GEO Locations.
- Manage and promote marketing projects while working with numerous operational interfaces such as the branding, product, and compliance teams.
- Managing promotions execution from A to Z operational set up, configuration, review marketing materials, quality assurance and deep understating of the campaign management systems and operations.
- Passionate about marketing (required)
- Experience in marketing (preferred)
- Self-deduction skills and hunger for learning (required)
- Excellent project management skills (required)
- Ability to handle multiple tasks and perform under pressure (required)
- A Bachelor’s degree (required)
- Good command of all Microsoft software, especially Excel is an advantage (preferred)
- Excellent command of English, both oral and written is must (required)
- Exceptional communication and interpersonal skills is a big advantage (preferred)
- An ability to communicate, work in a team and work on multiple tasks (required)
- Social benefits such as Supplemental Health Insurance
- Food vouchers
- Multisport cards
- Transport allowance
- Birthday bonuses
- Career development within the company
- Team buildings
- Office in the city center
- Opportunity to join a team of professionals
- Friendly and dynamic work environment
- Open and transparent communication
10bet is an online sports betting and casino operator with more than 20 years of experience in the industry. It offers betting across over 60 sports, alongside casino games, slots and regular promotions aimed at sports and casino bettors. The company positions itself as a bettor-focused brand, continually expanding its product range and markets. 10bet operates from Malta and serves players across multiple regulated markets.