CRM Specialist
Pin-Up Global is seeking a CRM Specialist to manage CRM communications across various channels, including email, SMS, push notifications, in-app messages, and pop-ups. The role involves planning, launching, and controlling CRM campaigns based on the communication plan, as well as analysing campaign performance using key metrics.
The successful candidate will build, maintain, and optimise automated and trigger-based communication flows, segment users based on behaviour and lifecycle stage, and manage email templates. They will also monitor email deliverability and spam indicators to ensure healthy sending performance, and prepare CRM performance reports for stakeholders.
This role requires continuous optimisation of communication processes, tools, and approaches, and collaboration with product and analytics teams to improve user experience and key metrics.
- Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups.
- Plan, launch, and control CRM campaigns based on the communication plan.
- Analyse CRM and promo campaign performance using key metrics.
- Make conclusions and suggest improvements based on data.
- Run A/B tests and analyse test results.
- Build, maintain, and optimise automated and trigger-based communication flows.
- Segment users based on behaviour, activity, and lifecycle stage.
- Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content.
- Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance.
- Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams.
- Continuously optimise communication processes, tools, and approaches.
- Work with product and analytics teams to improve user experience and key metrics.
- 2+ years of experience in CRM or email marketing (required).
- Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar) (required).
- Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups (required).
- Understanding of trigger-based and automated communications (required).
- Basic knowledge of HTML/CSS and experience working with HTML email templates (required).
- Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention (required).
- Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.) (required).
- Understanding of deliverability nuances and anti-spam policies (required).
- Ability to work independently and take responsibility for results (required).
- Experience in betting, gambling, or other high-load digital projects (nice-to-have).
- Experience working with large user databases (nice-to-have).
- Responsibility and ownership (required).
- Attention to detail (required).
- Proactive mindset (required).
- An exciting and challenging job in a fast-growing business group.
- Opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.
