Manager, Product Marketing – Interactive Content
Aristocrat is looking for a Manager, Product Marketing – Interactive Content to join the Global Regulated Marketing team in London. This role is responsible for connecting interactive content with the right customers by translating product, studio, market, and commercial priorities into clear positioning, launch plans, and customer-facing marketing.
The Manager will work across Content, Aggregation, iGaming, and Sports to support insight-led product marketing that aligns with customer needs and business objectives. The role involves close collaboration with various internal departments, including Product, Commercial, Creative, and Legal, to ensure that interactive content is activated accurately and effectively while meeting all jurisdictional requirements.
- Support the Director, Product Marketing – Interactive Content in developing and delivering product marketing plans for the interactive content portfolio.
- Convert product roadmaps, studio priorities, customer needs, and market insights into clear positioning, messaging, value propositions, and go-to-market recommendations.
- Coordinate launch readiness across Product, Commercial, Creative, Customer Marketing, Digital and MarTech, Marketing Analytics, Marketing Operations, and regional collaborators.
- Build and maintain high-quality product marketing materials, including launch briefs, sales enablement, pitch content, product narratives, FAQs, and customer-facing assets.
- Partner with Commercial and customer-facing teams to understand market needs, equip teams with relevant content, and gather feedback that improves future launches and messaging.
- Work with Creative and production partners to develop campaign and launch assets that are on brief, on brand, accurate, timely, and fit for channel and audience.
- Collaborate with Marketing Analytics and relevant partners to define appropriate measures of success, review performance, and turn findings into practical recommendations.
- Maintain clear launch plans, achievements, dependencies, risks, approvals, and status updates, raising trade-offs and decisions when needed.
- Help manage product information and marketing assets so teams can access current, approved, and consistent materials.
- Partner with Product Communications and PR collaborators on accurate, coordinated narratives for interactive product and content announcements.
- Develop strong connections with studios, Product, Commercial, and regional teams, balancing global consistency with market and customer relevance.
- Monitor competitor, category, customer, and market developments and synthesize insights that inform positioning and activation.
- Ensure product marketing work follows brand, legal, compliance, responsible gaming, governance, and jurisdictional requirements across applicable markets.
- Contribute to enhanced product marketing processes, templates, planning routines, and methods of working across Global Regulated Marketing.
- Represent the interactive content product marketing team in cross-functional forums and provide clear, concise updates to collaborators.
- A minimum of 5 years experience in product marketing, portfolio marketing, go-to-market, commercial marketing, or an equivalent position (required).
- Experience within iGaming, interactive entertainment, technology, digital platforms, or a regulated industry (preferred).
- Demonstrated ability to translate complex products and roadmaps into clear, compelling, customer-relevant messaging and marketing materials (required).
- Experience coordinating cross-functional launches and managing multiple priorities, collaborators, dependencies, and deadlines (required).
- Strong commercial judgement and an understanding of how product marketing supports customer conversations, sales enablement, adoption, and growth (required).
- Excellent written, verbal, and presentation skills, with close attention to accuracy, audience, and detail (required).
- Strong collaboration and relationship-management skills across Product, Commercial, Creative, Analytics, Operations, Legal, Compliance, and regional teams (required).
- Comfort using market, customer, competitive, and performance insights to build recommendations and improve execution (required).
- A practical, organised approach to planning, problem solving, and delivery in a fast paced, matrixed environment (required).
- Good judgement and a dedication to responsible gaming, brand stewardship, governance, and compliance in regulated markets (required).
- Bachelor’s degree or equivalent practical experience in marketing, business, communications, or a related field (required).
- Competitive pay and benefits package.
- Annual bonuses and incentives (depending on role and location).
- Health and wellbeing benefits.
- Paid time off.
- Retirement plans.
- Insurance coverage.
- Local or statutory benefits.
Aristocrat Leisure Limited is an Australian gaming and technology company and one of the world's largest providers of gambling products. Listed on the Australian Securities Exchange and headquartered in Sydney, it designs and manufactures electronic gaming machines and casino-management systems, and runs sizeable online real-money gaming (Aristocrat Interactive) and mobile games (Pixel United) businesses. Founded in 1953, the group employs more than 7,000 people across over 20 locations worldwide. It is the largest gaming-machine manufacturer in Australia and among the biggest slot-machine makers globally.