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Posted 2026-06-09

Gaming Product Manager

Description

As a Gaming Product Manager, you will be instrumental in defining and executing a comprehensive product strategy for the North American gaming market. You will be tasked with the strategic direction, development, and execution of gaming products. This role focuses on creating a comprehensive product strategy that aligns with company objectives, market opportunities, and financial targets. The manager will evaluate game providers and collaborate with internal teams to develop suitable games while monitoring the financial performance of the gaming division. You will work closely with senior leadership and global product teams, build partnerships with external stakeholders, and ensure effective product marketing. The manager will leverage insights to enhance player engagement and retention while fostering a sense of community. You will promote a culture of innovation and continuous learning, ensuring all gaming product features and activities comply with legal and regulatory standards.

Responsibilities
  • Contributing to and drive a robust product strategy for North America, aligning with company objectives, market opportunities, and financial goals.
  • Collaborating with global Gaming Product teams to define North American product roadmaps, prioritize initiatives, and ensure timely delivery.
  • Conducting in-depth market research and competitive analysis to inform product development and identify growth opportunities within our gaming portfolio.
  • Staying ahead of industry trends, emerging technologies, and the competitive landscape in the US digital and land-based casino sectors.
  • Influence stakeholders and suppliers to integrate these advancements into our offerings.
  • Identifying internal game development needs and formulate strategies to address skill gaps.
  • Evaluate and recommend external game providers, ensuring strategic alignment and optimal user experience.
  • Acting as the voice of the customer, ensuring our products address pain points and deliver exceptional user experiences.
  • Leverage player insights and analytics to enhance engagement, retention, and lifetime value.
  • Partnering with marketing teams to ensure effective promotion of games across all North American markets, tailoring strategies to local player preferences and optimizing campaigns across digital channels.
  • Building, leading, and mentoring a high-performing team, fostering a culture of innovation, collaboration, and accountability.
  • Provide clear objectives, regular feedback, and support for professional development.
  • Upholding the highest standards of compliance, ensuring all gaming product features meet legal and regulatory requirements across all jurisdictions.
Requirements
  • Proven experience in product management, strategy, and delivery within the gaming or a related digital entertainment industry. (required)
  • Deep understanding of the North American digital and land-based casino markets, including industry trends, emerging technologies, and the competitive landscape. (required)
  • Demonstrated ability to define product roadmaps, prioritize features, and manage delivery timelines. (required)
  • Strong analytical skills with the ability to interpret data, derive insights, and make informed strategic decisions. (required)
  • Excellent collaboration and communication skills, with the ability to influence stakeholders at all levels. (required)
  • Experience in building and leading high-performing teams, fostering a positive and productive work environment. (required)
  • A strategic mindset with an eye for identifying and capitalizing on growth opportunities. (required)
  • A thorough understanding of player experience principles and how to drive engagement and retention. (required)
  • Knowledge of marketing principles and how to effectively promote digital products. (required)
  • Commitment to compliance and regulatory adherence. (required)
About Bet365

bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.

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