Paid Media Manager
Description
As a Paid Media Manager, you will join a growing Marketing team, supporting the execution of the performance marketing strategy across North America activity.
Responsibilities
- Facilitating best-in-class campaign delivery across markets and channels.
- Identifying performance driving opportunities and formulating cross-channels strategies to achieve digital objectives.
- Leading a team of associates to drive continuous campaign optimization and drive the exploration of new channels, features, and opportunities.
- Managing budget spend effectively in line with seasonality and digital objectives across core acquisition channels, providing justification for increases.
- Conducting ad hoc analysis to resolve pain points and drive continuous improvement.
- Delivering against financial year budget, driving continued YoY growth in digital KPIs and supporting financial year budget planning through forecasting and data analysis.
- Supporting and leading marketing initiatives across departments to enhance digital output, ensuring consistency and alignment with the entire department.
- Leading key event briefings and ensuring team readiness, preparing for high-traffic periods.
- Working directly with dedicated account management teams of the relevant platforms such as Google Ads, Meta, X, Snap, and Apple Search Ads ensuring we are taking advantage of latest developments.
- Working collaboratively with brand, CRM, and global marketing teams to effectively deliver across acquisition and retention strategies.
Requirements
- Experience within the online betting or gambling industry. (required)
- Experience working with enterprise level paid search and social accounts, with an agency background. (required)
- In depth knowledge of Google Ads, Apple Search Ads, Search Ads 360, Meta, X, Snap or equivalent technologies. (required)
- Expertise in performance marketing metrics beyond standard CPA/ROAS. (required)
- Proficient in data analysis, with advanced Excel skills. (required)
- Proven track record of driving year-on-year growth in digital KPIs whilst working within defined budgets. (required)
- Understanding of advanced measurement approaches including Multi-Touch Attribution (MTA), Media Mix Modelling (MMM), and Incrementality and proven ability in driving continuous improvements in marketing effectiveness. (required)
- Proficiency with mobile measurement partners (MMPs) such as Appsflyer, Skai, or others. (required)
- Strong communication, collaboration and numerical skills essential for working autonomously within a large team setting. (required)
- High attention to detail and ability to multitask. (required)
About Bet365
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.