Senior Digital Transformation Analyst
Bet365 is seeking a Senior Digital Transformation Analyst to join the Business Optimisation Team within the Digital Transformation Department. This role focuses on driving end-to-end digital transformation initiatives, coaching initiative leaders, and acting as a strategic partner to embed sustainable enterprise capabilities across business domains.
The position involves meticulous, solution-oriented work aimed at creating long-term value. The successful candidate will mentor functional leads and project owners while partnering with domain leaders to assess capability maturity and co-design target operating models. The primary objective is to enhance organisational competencies to ensure the digital evolution of Bet365 remains robust and sustainable.
- Lead complex, cross-functional transformation workstreams from discovery through to value realisation.
- Structure ambiguous business challenges into actionable roadmaps, milestones, and measurable outcomes.
- Mentor, coach, and guide functional leads and project owners across various business units.
- Provide frameworks, governance, and tools to empower initiative leads to manage their own transformation deliverables effectively.
- Partner with domain and operational leaders to assess capability maturity, identify structural gaps, and co-design target operating models.
- Ensure initiatives directly enhance organisational competencies rather than creating one-off solutions.
- Establish value-tracking frameworks, OKRs, and benefit realisation metrics.
- Conduct deep-dive quantitative and qualitative analyses to monitor progress, remove blockers, and report transparently to leadership.
- Champion sustainable change management practices, facilitating alignment workshops and executive readouts.
- Facilitate cross-functional working groups to ensure long-term adoption of new operating rhythms and digital tools.
- Extensive experience in Digital Transformation, Business design, Management consulting, or Enterprise capability development (required)
- Matrix leadership, leading project leads, facilitating cross-functional squads, and coaching peers without direct authority (required)
- Target Operating Model (TOM) design, capability maturity assessments, and business architecture mapping (required)
- Proficiency in at least 3 of the following: Business Analysis, Data Management & Governance, Business process re-engineering, and solution optioneering (required)
- Advanced data-driven decision-making, root-cause analysis, workflow modelling, and commercial impact evaluation (required)
- Stakeholder management, with the ability to influence executive sponsors and translate technical concepts into strategic business narratives (required)
- Value-tracking frameworks, OKRs, and benefit realisation metrics (required)
- Industry frameworks such as DCAM, TOGAF, DAMA, or Scaled Agile Frameworks (required)
- Formal coaching or agile leadership training such as Lean Six Sigma, Agile Coaching, OKR Coaching (required)
- Modern data visualisation such as Tableau, Power BI and workflow design tooling such as Miro, Lucidchart, Jira (required)
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.
