Content Manager
The Content Manager will own two key areas: On-site Communications and Visuals – ensuring that all site content, both customer-facing and functional, is localised, campaign-aligned, and optimized for engagement and clarity. CRM Communications and Support – creating and maintaining high-quality customer messaging across email, SMS, and push channels, while supporting the CRM Manager with campaign administration and coordination tasks.
This role requires a balance of copywriting skills, content management expertise, and cross-departmental coordination. The Content Manager will act as an English subject matter expert, ensuring every message and visual is clear, concise, customer-first, and relevant to the target audience.
- Take full ownership of on-site content, ensuring localisation, relevance, and customer-first messaging.
- Work closely with the Content HQ team to maintain and update content across content databases and tools, including the Sportsbook platform, localisation platform, Content Management System, and other relevant tools.
- Write, edit, and proof on-site copy, including banners, promotions, and game descriptions, ensuring clarity and brand alignment.
- Liaise with Trading and Gaming teams to prioritise banners, games, and content sections based on campaign relevance and customer impact.
- Collaborate with CRM, Performance, and other key stakeholders to ensure on-site campaigns align with broader local and global brand activity, creating performance assets and CRM/on-site assets as needed.
- Partner with SEO to review and localise articles for the relevant audience.
- Monitor competitor sites to identify new opportunities and best practices.
- Use data and analytics to guide on-site placements and content decisions.
- Write and proof CRM copy for email, SMS, and push notifications, ensuring clarity, compliance, and a customer-first approach.
- Support the CRM Manager with administrative campaign tasks, such as: Creating CMS articles for sportsbook missions or calendar offers.
- Drafting and updating terms & conditions pages.
- Raising JIRA tickets for creative requests and campaign delivery.
- Liaising between departments to gather information or resolve content-related queries.
- Raising and tracking tickets for customer-facing issues related to CRM campaigns.
- Ensure CRM creatives are aligned with campaign visuals and messaging.
- Excellent command of English (native or near-native), with a proven ability to write clear, concise, and engaging customer-facing content (required).
- Attention to detail is non-negotiable (required).
- Minimum 3 years’ proven experience in content management and/or customer-facing communications, such as marketing, CRM, or editorial, with a track record of writing clear, engaging, and customer-first content and optimising digital touchpoints for clarity and conversion (required).
- Experience in a regulated industry, such as online gaming, fintech, or financial services (preferred).
- Experience working across different markets and audiences is an advantage (nice-to-have).
- Knowledge of sports and/or sports betting is a plus but not essential (nice-to-have).
- Hands-on experience with Content Management Systems (CMS) (required).
- Working knowledge of SEO best practices (required).
- Ability to interpret data to guide content prioritisation and effectiveness (required).
- Strong organisational skills and the ability to manage multiple priorities across departments (required).
- Proactive problem-solving skills and willingness to take ownership of tasks (required).
- Growth mindset and eagerness to learn (required).
- Competitive pay and bonus scheme
- Family Support
- Hybrid way of working
- Private health insurance for you and your family
- Buddy support for onboarding
- Developmental 360° feedback framework
- Unlimited access to Udemy & continuous training
Kaizen Gaming is one of Europe's fastest-growing GameTech companies, operating the Betano and Stoiximan sports-betting and online-casino brands. Founded in 2013 and headquartered in Athens, Greece, with a major operational hub in Malta, it serves more than 13 million customers across 19 markets in Europe, the Americas and Africa. The company builds its own technology, combining sportsbook, live betting and casino products. Its flagship Betano brand has grown internationally through sponsorships including UEFA competitions and major football clubs.
