Content Specialist
Kaizen Gaming, the team powering Betano, is looking for a Content Specialist to assist with the planning and execution of the brand’s marketing strategy throughout its various online and offline touchpoints. This role involves acting as a liaison with publishers, agencies, and third parties, and supporting all relevant communications of the local and international marketing teams.
This position is focused on a range of content-driven activities, with specific emphasis on optimising the customer’s journey across services and communication channels, as well as contributing to the successful fulfilment of all content-related requirements of the brand.
- Assist with the marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets.
- Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships.
- Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics.
- Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery.
- Utilise all applicable content formats to share a unique content experience to members and partners.
- Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects.
- Generate tailor-made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on-site promotional content on all relevant fronts of the website.
- Suggest marketing copy for main and secondary campaigns, based on channel of use (banners, TVC, on-site, radio references) and optimise existing wording and messaging within a strict regulatory framework.
- Establish and develop good relationships with external partners.
- Work with local and international Marketing, Product and other teams in the organisation.
- Liaise with the HQ Content team to fulfil inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation.
- Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation.
- Degree in Marketing / Communications / Media or other relevant fields (required)
- Excellent command of English and Spanish (required)
- At least 3 years of agency/marketing experience (required)
- Ideally background in sports betting content creation and/or experience in sports/online sports editorial (preferred)
- Strong understanding of digital/online technology and its application (required)
- Experience in content management systems (CMS) and SEO practices (required)
- Adeptness in working in a fast-paced environment (required)
- Self-motivated, flexible and a team player (required)
- A buddy will support you with your onboarding
- Competitive pay & bonus scheme
- Developmental 360° feedback framework
- Hybrid way of working
- Unlimited access to Udemy & continuous training
Kaizen Gaming is one of Europe's fastest-growing GameTech companies, operating the Betano and Stoiximan sports-betting and online-casino brands. Founded in 2013 and headquartered in Athens, Greece, with a major operational hub in Malta, it serves more than 13 million customers across 19 markets in Europe, the Americas and Africa. The company builds its own technology, combining sportsbook, live betting and casino products. Its flagship Betano brand has grown internationally through sponsorships including UEFA competitions and major football clubs.