Marketing Manager
Betby is a leading sportsbook supplier renowned for its award-winning sports betting technologies which redefine sports betting experiences. The company combines advanced technology with a dynamic, business-focused approach to deliver unique solutions that lead the market.
As Betby continues to grow, they are looking for a talented Marketing Manager to join the team and help drive the brand to new heights. The role involves supporting the Head of Marketing to ensure that all marketing activities are cohesive, consistent, and aligned with Betby’s overall vision and objectives.
The Marketing Manager will manage the day-to-day operations of the marketing department, ensuring the timely and effective execution of campaigns, initiatives, and projects. They will collaborate cross-functionally with other teams to align marketing efforts with broader business goals and company-wide initiatives. This position requires the ability to translate strategic objectives into actionable marketing plans in close coordination with the Head of Marketing.
The role also involves contributing creative ideas for campaigns, branding strategies, and promotional initiatives that resonate with target audiences and enhance brand positioning. The Marketing Manager will work closely with creative teams to develop engaging, on-brand marketing materials that effectively communicate key messages. They will oversee the execution of marketing campaigns, ensuring they are delivered on time, within scope, and in line with Betby’s brand standards.
Facilitating seamless collaboration between marketing, creative, and other internal teams to drive efficiency and innovation is key. The Marketing Manager will review and edit marketing content and materials to ensure brand consistency, audience relevance, and alignment with strategic goals. They will assist in the development and execution of integrated marketing strategies designed to drive engagement, brand awareness, and business growth.
Fostering a culture of creativity, innovation, and continuous improvement within the marketing team is important. The Marketing Manager will manage marketing project budgets effectively, ensuring projects are delivered on time, within financial parameters, and to the highest quality standards.
- Support the Head of Marketing in ensuring that all marketing activities are cohesive, consistent, and aligned with BETBY’s overall vision and objectives.
- Manage the day-to-day operations of the marketing department, ensuring the timely and effective execution of campaigns, initiatives, and projects.
- Collaborate cross-functionally with other teams to align marketing efforts with broader business goals and company-wide initiatives.
- Translate strategic objectives into actionable marketing plans in close coordination with the Head of Marketing.
- Contribute creative ideas for campaigns, branding strategies, and promotional initiatives that resonate with target audiences and enhance brand positioning.
- Work closely with creative teams to develop engaging, on-brand marketing materials that effectively communicate key messages.
- Oversee the execution of marketing campaigns, ensuring they are delivered on time, within scope, and in line with BETBY’s brand standards.
- Facilitate seamless collaboration between marketing, creative, and other internal teams to drive efficiency and innovation.
- Review and edit marketing content and materials to ensure brand consistency, audience relevance, and alignment with strategic goals.
- Assist in the development and execution of integrated marketing strategies designed to drive engagement, brand awareness, and business growth.
- Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
- Manage marketing project budgets effectively, ensuring projects are delivered on time, within financial parameters, and to the highest quality standards.
- Demonstrated experience in developing and executing comprehensive marketing strategies, from concept to delivery (required).
- Proven track record in managing integrated marketing campaigns across multiple channels (required).
- Strong creative acumen with the ability to generate innovative ideas that drive brand engagement and campaign success (required).
- Excellent project management skills, ensuring marketing initiatives are delivered on time, within budget, and to a high standard (required).
- Experience in leading and inspiring teams, with a focus on collaboration, accountability, and performance (required).
- Highly proficient in digital and social media (required).
- Ability to balance strategic thinking with hands-on management of daily marketing operations (required).
- Exceptional communication skills, both written and verbal, with the ability to influence and align stakeholders (required).
- Outstanding organisational and time-management abilities, capable of managing multiple projects and priorities simultaneously (required).
- Experience in a B2B environment, particularly within the tech, fin-tech or iGaming sectors (nice-to-have).
- Comprehensive Health Insurance, prioritizing your well-being with thorough health coverage
- 100% Paid Sick Leave
- Continuous Learning & Growth Access extra education opportunities to keep your career advancing
- Generous Paid Time Off Recharge with 24 paid vacation days, plus additional 6 days off to support you during any important family event or celebration
- Language Development Tailored language courses to help you excel in a multilingual work environment
- Exciting Corporate Events & Team-Building Embrace your adventurous side with fun team activities
- Top-Quality Equipment Boost productivity with the latest hardware for your role
- Welfare Program Feel secure with financial support available in critical situations
- Celebrating Milestones We honour life's big moments, from marriage to parenthood, with thoughtful gifts
Betby is a business-to-business sportsbook software provider, supplying a turnkey sportsbook, odds and risk-management services and the Betby.Games esports product to iGaming operators. Founded in 2018, it works with operators across regulated markets and runs a largely remote workforce alongside offices in Europe.