Performance Marketing Specialist
Betby is seeking a data-driven Performance Marketing Specialist to manage the global B2B acquisition funnel. The role involves leading multi-channel paid campaigns across platforms such as Google and LinkedIn Ads to generate high-quality marketing and sales qualified leads.
The specialist will be responsible for optimising return on ad spend and customer acquisition costs while managing end-to-end conversion funnels. This position requires close collaboration with sales teams to ensure lead quality and pipeline contribution, alongside the ongoing maintenance and performance optimisation of the company website.
- Plan and execute multi-channel paid campaigns primarily across search and social platforms such as Google Ads and LinkedIn Ads.
- Drive acquisition of Marketing Qualified Leads and Sales Qualified Leads.
- Optimise end-to-end conversion funnels, including landing pages, forms, and lead nurturing workflows.
- Manage campaign budgets and continuously improve return on ad spend and cost efficiency.
- Partner closely with sales teams to ensure lead quality and pipeline contribution.
- Design and execute A/B tests to improve campaign performance and reduce customer acquisition costs.
- Implement and analyse attribution models to inform decision-making.
- Perform ongoing maintenance and performance optimisation of the Betby website, ensuring alignment with marketing campaigns, SEO best practices, and conversion goals.
- Hands-on experience with Google Ads and LinkedIn Ads (required).
- Experience with programmatic advertising and DSP platforms (required).
- Knowledge of retargeting strategies and advanced audience segmentation (required).
- Proficiency in Google Analytics (GA4) (required).
- Experience with funnel performance analysis and campaign reporting (required).
- Ability to perform data-driven optimisation and performance tracking (required).
- Experience with lead scoring models and lifecycle management (required).
- Design and execution of email marketing automation workflows (required).
- Experience with Account-Based Marketing strategy and execution (required).
- Use of location intelligence and audience enrichment tools (required).
- Collaboration cross-functionally to design and optimise high-converting landing pages (required).
- Plan and execute structured A/B testing programmes (required).
- Strong foundation in CRO principles, including data analysis, user behaviour, and UX (required).
- Comprehensive Health Insurance.
- 100% Paid Sick Leave.
- Access to extra education opportunities for continuous learning and growth.
- 20 paid vacation days, plus 6 additional days off for family events or celebrations.
- Opportunity to join a diverse and international team.
- Tailored language courses.
- Corporate events and team-building activities.
- Provision of top-quality hardware equipment.
- Welfare programme providing financial support in critical situations.
- Gifts for celebrating life milestones such as marriage or parenthood.
Betby is a business-to-business sportsbook software provider, supplying a turnkey sportsbook, odds and risk-management services and the Betby.Games esports product to iGaming operators. Founded in 2018, it works with operators across regulated markets and runs a largely remote workforce alongside offices in Europe.