Product Marketing Manager
Are you GAME to JOIN US and be our new Product Marketing Manager? Pascal Gaming is on a search for a new player to join our team. This role involves crafting and evolving product positioning, designing and executing Go-to-Market strategies for new game releases, and developing compelling marketing collateral to highlight the Unique Selling Points (USPs) of our games. You will also partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns.
- Positioning & Messaging: Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels
- GTM Strategies: Design and execute impactful Go-to-Market strategies for new game releases, while sustaining momentum for existing successful titles
- Sales Enablement: Develop compelling marketing collateral that highlights the Unique Selling Points (USPs) of our games for casino operators, affiliates, and key industry stakeholders
- Cross-Functional Collaboration: Partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field
- 2+ years of experience in product marketing or brand management (preferably within IT or Fintech sectors)
- A proven track record of successfully launching and promoting products, backed by measurable business results
- A deep understanding of GTM strategies, promotional mechanics, and player retention techniques
- Proficiency in analyzing campaign performance metrics and using data to optimize marketing strategies and ROI
- Ability to conduct thorough market research and competitor benchmarking to maintain a distinct product advantage
- Strong experience in overseeing the creation of high-quality marketing assets and ensuring they align with the product’s value proposition
- Hands-on experience managing multi-channel campaigns
- Fluency in English is necessary for international communication and strategy development
- Prior experience in the iGaming or gaming industry is a significant plus
- Ability to translate technical game features into exciting player-facing benefits
- Excellent interpersonal skills to bridge the gap between technical product teams and commercial sales teams
- Thriving in a fast-paced environment with frequent new game releases
SoftConstruct is a technology developer founded by the Badalyan brothers in 2010, working across a range of IT sectors. The company originated several market-leading brands, including BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken and FastShift, which together make up the wider SoftConstruct group. Its best-known product, BetConstruct, supplies online gaming and sports betting software and services to operators worldwide. SoftConstruct employs over 5,000 people across more than 10 trademarks and numerous offices, and is headquartered in Yerevan, Armenia.