Head of PPC
The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimising media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy.
- PPC strategic planning and budgeting (M+) for current or new markets
- Supporting your team in their daily work, enabling them to achieve their goals
- Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)
- Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes
- Guarantee the highest quality of collaboration with internal and external stakeholders
- Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance.
- Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.
- Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.
- 3+ years experience managing a team of at least 3 professionals (required)
- 5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment (required)
- University degree in Marketing or equivalent work experience (required)
- Google Ads certified (preferred)
- Experience with keyword research, analysis, expansion, optimisation tools. (required)
- Experience managing multiple markets or within a global environment (required)
- Experience with paid media, Search Ads 360, YouTube Ads. (required)
- Excellent Excel skills. (required)
- Self-motivated with an analytical approach to problem solving and excellent communications skills (required)
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.