Senior CRM Manager - Reactivation
Betsson Group is looking for a self-driven and detail-oriented CRM expert with a "can-do" attitude to join the Global CRM & Engagement department. This is an excellent opportunity to be part of a team of CRM enthusiasts dedicated to driving customer engagement and reactivation.
The role involves end-to-end management of reactivation lifecycle campaigns and communications across multiple brands, markets, and products. The primary focus is on winning back inactive customers and nurturing this segment to reduce repeated churn, directly impacting key performance indicators (KPIs).
- Execute hyper-segmented reactivation campaigns to engage inactive customers and minimize churn.
- Utilize JIRA for efficient task and project management while ensuring seamless communication with stakeholders.
- Implement automated campaign journeys to improve operational efficiency and campaign reach.
- Leverage advanced prediction modeling to allocate budget effectively, optimising investment in high-value customer segments.
- Continuously refine and test audience segmentation and reward structures to maximise profitability.
- Conduct campaign performance analysis, measure ROI, and refine lifecycle offers for improved customer engagement.
- Identify opportunities for enhancement within CRM operations and implement solutions to drive efficiency.
- Tailor CRM strategies to align with market-specific regulations, trends, and competitor activity.
- Work closely with Customer Support to enhance customer journeys and reduce unnecessary support requests.
- Provide regular updates and insights to senior stakeholders on reactivation campaign success and customer behaviour.
- Participate in a rotational on-call schedule to manage any reactivation campaign-related incidents outside regular working hours.
- Minimum 6 years of CRM experience, ideally in the iGaming industry (required)
- Experience working in a multi-brand, multi-jurisdiction environment (required)
- Strong understanding of player segmentation, bonuses, and incentives (required)
- Ability to interpret CRM data and translate insights into actionable strategies (required)
- Proficiency in CRM tools and email marketing platforms, such as Salesforce or Xtremepush (required)
- Strong project management skills, with the ability to handle multiple campaigns at once (required)
- Results-driven mindset with a strong focus on customer engagement (required)
- Excellent written and verbal communication skills in English (required)
- Proficiency in Spanish, Portuguese, Greek, Latvian or Polish (preferred)
- Passion for online casino, poker, and sportsbook betting products (nice-to-have)
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.
