Content Manager
Better Collective is seeking a Content Writer to join their team in London. The role involves writing, editing, and optimising high-quality betting content for one of their top-owned sports betting sites. The successful candidate will work within a skilled and dedicated team, primarily focusing on the UK and other English markets, aiming to cater to various user groups within the broad field of sports betting and the iGaming industry.
Better Collective believes that great SEO content is not about keyword density but about performance in organic search. This approach starts with an aspiration to create the best content for visitors' informational needs. This may involve crafting stories and providing statistical commentary on popular betting markets. The focus is on creating content that achieves fantastic reach, rather than simply adding to digital landfill.
- Write and edit informative and engaging sports and betting related content for owned assets, such as reviews for sports betting sites.
- Work closely with the SEO manager to ensure the content is optimised for search engines.
- Edit and improve existing content while still performing well on Google.
- Edit and optimise sports betting tips articles for the news sections, about a wide range of sports.
- Help to ensure all content, including relevant betting offers, is up to date, accurate and fully compliant.
- Be goal oriented and work in a team that hit dedicated KPIs and user metrics.
- At least 1 year of experience in a similar role (required).
- Experience using a content management system (required).
- Passionate about sport and has knowledge of popular UK sports including football and horse racing (required).
- Knowledge or willingness to research popular US and Canada sports such as NFL, NBA, and NHL (required).
- Knowledge of SEO and ability to apply best practice to produce content that performs well in organic search (required).
- Ability to write and edit content to satisfy the needs of a target audience looking to bet (required).
- Some betting experience or knowledge of the betting industry (required).
- Keen eye for detail, willingness to learn, and a proactive attitude (required).
- Takes pride in work and is determined to reach goals (required).
- Willing to embrace AI to improve content and web page performance (required).
- The opportunity to combine ambition to advance content skills with a passion for sports.
- High degree of ownership and responsibility in work.
- The ability to work in a company with in-house content writers who are experts in their field.
- Daily working life in a dynamic, welcoming, inclusive and highly international work environment.
- A minimum of two days in the office, providing a good blend of collaboration and the flexibility of working from home.
- Great work-life balance - 30 days annual leave, not including bank holidays.
- Private health and dental insurance.
- Income protection and life assurance.
- £35 per month towards broadband costs.
- Enhanced pension plan.
- Regular social fun activities.
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.