CRM Product Specialist
The CRM Product Specialist will play a crucial role in managing the CRM lifecycle, conducting comprehensive process analysis, and collaborating with cross-functional teams. The focus will be on ensuring data integrity and driving effective communication between business users and technical teams.
The role involves acting as a subject matter expert on capabilities, identifying opportunities for innovation and improvement. It also includes managing the end-to-end product lifecycle, encompassing requirements gathering, design, development, testing, and deployment.
- Collaborate with stakeholders to define and prioritise features and functionality of the CRM process & product.
- Act as the subject matter expert on capabilities, identifying opportunities for innovation and improvement.
- Manage the end-to-end product lifecycle, including requirements gathering, design, development, testing, and deployment.
- Conduct comprehensive analysis of business processes, identifying gaps, pain points, and areas for optimisation across commercial and marketing ops and tech initiatives.
- Translate business requirements into clear and actionable user stories, epics, and acceptance criteria.
- Collaborate closely with development teams to ensure successful implementation and delivery of projects.
- Facilitate workshops and meetings to gather requirements, elicit feedback, and ensure alignment across teams.
- Serve as a liaison between business users and technical teams, ensuring effective communication and understanding.
- Develop and maintain data governance standards, ensuring accuracy, completeness, and consistency.
- Design and deliver insightful reports and dashboards to provide stakeholders with actionable insights.
- Continuously monitor data quality and provide recommendations for improvement.
- Minimum of 3 years of experience as a Business Analyst, Product Manager, or similar role (required).
- Proven track record of successfully managing CRM projects, including customization and configuration (required).
- Strong understanding of Agile methodologies, with experience working in Scrum or Kanban environments (required).
- Extensive experience with Salesforce (required).
- Salesforce certifications (e.g., Salesforce Administrator, Salesforce Business Analyst) (nice-to-have).
- Familiarity with software development life cycle (SDLC) and experience working with development teams (required).
- Private health insurance.
- Sick leave 100% paid.
- Canteen with free meals and drinks.
- Flexible working hours.
- Additional vacation days after two years in the company.
- Up-to-date equipment.
- Entertainment facilities in a modern office right in the city centre.
- Occasional work from home options.
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.