Sales Director - Brand Partnerships
Better Collective is seeking an experienced and entrepreneurial Sales Director to build and scale its premium partnerships business across the UK, Italy, France, and Spain. This strategic leadership role focuses on driving long-term partnerships with major global brands across diverse sectors, including automotive, financial services, FMCG, consumer electronics, retail, travel, telecommunications, and luxury.
The Sales Director will collaborate closely with the Director of Ad Sales UK & Europe, as well as the product, editorial, and marketing teams to develop integrated commercial solutions. These solutions will combine premium content, talent, audience intelligence, and multiple Better Collective brands into market-leading partnerships. The role requires a deep understanding of modern sports fandom and the ability to build sustainable commercial growth through strategic, high-value relationships.
- Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France, and Spain.
- Build category-specific go-to-market strategies across priority sectors.
- Develop scalable sponsorship products and commercial IP.
- Create integrated commercial propositions that move beyond traditional advertising.
- Identify new revenue opportunities across key industry verticals.
- Develop annual category growth plans.
- Build and manage a pipeline of strategic six and seven-figure partnership opportunities.
- Lead Better Collective's sales strategy across automotive, financial services, FMCG, consumer electronics, retail, telecommunications, travel, lifestyle, and luxury sectors.
- Become the internal expert for these sectors.
- Create integrated solutions including premium sponsorships, branded entertainment, talent-led partnerships, video-first campaigns, audience intelligence, creator collaborations, cross-market activations, and first-party data solutions.
- Collaborate with editorial, product, marketing, data, and sales operations teams to develop commercially-led products from inception.
- 8+ years in media sales, partnerships, or sponsorship (required).
- Strong agency and direct client network (required).
- Proven experience selling integrated partnerships and premium sponsorships (required).
- Experience operating across multiple European markets (required).
- A genuine passion for sport and an understanding of modern sports audiences (required).
- Established network across major global advertisers, official sports sponsors, rights holders, and leading agency groups (required).
- Experience working with brands that activate around premium sports properties (i.e UEFA Champions League, UEFA Europa League, Premier League) (nice-to-have).
- Strategic commercial thinking (required).
- Consultative approach to partnership selling (required).
- Exceptional executive relationship building skills (required).
- Entrepreneurial mindset with a passion for creating new commercial opportunities (required).
- Strong storytelling and presentation skills (required).
- Excellent negotiation and influencing ability (required).
- Ability to collaborate across editorial, product, marketing, and commercial teams (required).
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.