Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)
Better Collective is seeking an entrepreneurial sales leader to build and scale its gaming and esports vertical across Europe. This role involves leading the direct sales strategy for a portfolio that includes brands such as FUTBIN, HLTV, and Dust2.
The successful candidate will work closely with the Director of Ad Sales UK & Europe, as well as the product, editorial, and marketing teams. The focus is on developing commercial propositions that move beyond traditional display advertising to include premium sponsorships, tournaments, branded content, and audience-led solutions. The role requires a genuine passion for sport, gaming, and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators, and digital communities.
- Develop and execute Better Collective's gaming and esports commercial strategy across the UK and Europe.
- Identify new revenue opportunities across gaming, technology, and youth-focused categories.
- Build scalable commercial products that go beyond traditional advertising.
- Develop annual category strategies for gaming and esports.
- Own a pipeline of strategic partnerships worth six and seven figures.
- Develop integrated commercial solutions including tournament sponsorships, creator partnerships, premium video, live activations, community programmes, product launches, audience intelligence solutions, and first-party data partnerships.
- Collaborate with editorial, product, marketing, data, and sales operations teams to develop commercially-led products from inception.
- Identify opportunities to create new sponsorship products, gaming IP, premium commercial franchises, recurring revenue opportunities, and pan-European partnership programmes.
- 8+ years in commercial media sales, partnerships, or sponsorship (required)
- Strong gaming and esports industry experience (required)
- Proven track record selling premium partnerships (required)
- Experience working with agencies and direct brands (required)
- Strong understanding of gaming audiences (required)
- Existing senior relationships with gaming publishers, console manufacturers, PC hardware brands, technology companies, telecommunications, energy drinks, the Big Six global agency holding groups, and agencies specialising in gaming (required)
- Genuine passion for sport, gaming, and esports (required)
- Strong understanding of modern fan culture and digital communities (required)
- Strategic commercial thinking (required)
- Consultative approach to partnership selling (required)
- Exceptional relationship-building skills (required)
- Entrepreneurial mindset with a passion for creating new commercial opportunities (required)
- Strong storytelling and presentation skills (required)
- Excellent negotiation and influencing ability (required)
- Ability to collaborate across editorial, product, marketing, and commercial teams (required)
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.