Salesforce Technical Lead
We are on a mission to professionalise and scale our Salesforce CRM platform so it can better support our global revenue, finance, operations, and data functions. Salesforce is becoming a core system in how we manage revenue processes, customer data, integrations, reporting readiness, and operational handoffs across the business. This is a hands-on leadership role where you will combine technical ownership with people management, ensuring the team delivers high-quality solutions while maintaining a scalable, secure, and well-governed Salesforce platform. You will lead a team of Salesforce developers, guide technical decision-making, and help shape the platform as we continue to centralise customer master data, improve integrations, strengthen development standards, and build Salesforce as a reliable source of truth for commercial and operational processes. Our current Salesforce team consists of CRM professionals across Denmark, Serbia, Romania, and Germany, including business analysts, project management, adoption, Salesforce admins and developers.
- Lead and mentor a team of Salesforce developers, supporting their technical growth, delivery quality, and day-to-day priorities.
- Take ownership of Salesforce development standards, ensuring solutions are scalable, maintainable, well-tested, and properly documented.
- Act as the technical lead on Salesforce projects, helping translate business needs into strong technical solutions.
- Own and govern Salesforce integrations, ensuring reliable, scalable, and well-documented data flows across finance, revenue, data, and external systems.
- Partner closely with business analysts, project managers, adoption specialists, admins, and stakeholders to deliver CRM solutions that support real business processes.
- Shape and drive the Salesforce technical roadmap together with CRM leadership.
- Review and challenge solution designs, technical specifications, and development approaches before build.
- Implement and improve best practices for Apex, Lightning Web Components, Salesforce APIs, testing, deployment, and version control.
- Support release planning, deployment quality, and production stability.
- Help reduce technical debt and improve the long-term health of the Salesforce platform.
- Guide the team in using modern development tools and AI-assisted workflows responsibly, without compromising quality or platform standards.
- At least 6 years of software development experience, with at least 3 years focused on Salesforce CRM. (required)
- Previous experience leading, mentoring, or managing developers. (required)
- Strong hands-on Salesforce development experience, including Apex, Lightning Web Components, Salesforce APIs, and Salesforce platform architecture. (required)
- Experience with Git-based version control and modern development workflows. (required)
- Familiarity with CI/CD, deployment tooling, automated testing, and release management. (required)
- Strong understanding of integrations, data flows, and system dependencies. (required)
- Ability to balance technical quality with business priorities. (required)
- Comfortable challenging unclear requirements and helping the team move from ideas to well-structured solutions. (required)
- Strong communication skills, with the ability to explain technical topics clearly to both technical and non-technical colleagues. (required)
- Experience working in agile or iterative development environments. (required)
- Salesforce certifications, such as Platform Developer, JavaScript Developer, App Builder, or Architect track certifications, are advantageous. (preferred)
- Familiarity with tools such as GitHub, Linear, Cursor AI, or similar development and planning tools is a plus. (nice-to-have)
- Private health insurance
- Sick leave 100% paid
- Canteen with free meals and drinks
- Flexible working hours
- Additional vacation days after two years in the company
- Up to date equipment
- Entertainment facilities in a modern office right in the city center
- Flexible working setup supporting work-life balance
- Opportunities for professional development and Salesforce certification growth
- Competitive compensation and benefits
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.