Social Media Intern, Playbook
Better Collective is looking for a Social Media Intern to join the Betting Media team. This role focuses on assisting in the marketing of the Playbook product, primarily through the management and ownership of the company's X (Twitter) presence.
The intern will play a key role in growing the brand's reach, engaging the audience, and executing creative social media strategies. The position involves working closely with the Betting Media and Playbook team to develop content that informs, entertains, and connects with high-intent sports fans.
- Create, schedule, and execute sports betting content primarily on the X (Twitter) account.
- Identify broader sports betting trends, viral moments, and real-time conversations across sports media.
- Support the social media team in developing strategies to grow the audience and strengthen the overall brand presence.
- Assist in marketing the Playbook product across social channels to drive audience engagement and reach.
- Familiarity with sports betting terms, markets, and overall betting culture (required).
- Strong understanding of social media trends and best practices, primarily focused on X (Twitter) (required).
- Familiarity with the sports media landscape and live sports commentary (required).
- Willingness and availability to work some weeknights and weekends during key sporting events (required).
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.