US & Canada Commercial Content Writer & Editor (Thursday-Monday)
Better Collective is looking for two Commercial Content Writers and Editors to take ownership of content during the most critical part of the American sporting week. The role involves creating promotional and timely event-focused articles designed to convert new users to sportsbooks, prediction markets, daily fantasy sports, and casinos.
In addition to producing original content, the successful candidates will edit and publish work submitted by a freelance team. The focus is on creating high-quality SEO content that serves the reader, ensuring that all promotional offers across evergreen pages remain accurate, up to date, and compliant with industry regulations.
- Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and daily fantasy, aligned with the sports calendar and search demand.
- Keep live offers accurate, up to date and compliant, ensuring they display correctly across evergreen pages.
- Edit freelancer content and create long-form pieces where needed, including sportsbook reviews, promo code pages, and best-betting-site guides.
- Use AI as a content creation tool, editing and humanising content to ensure it reflects genuine expertise and meets editorial standards.
- Work with SEO and marketing teams to optimise content, test promotional language, and improve performance.
- Work collaboratively toward content, user, and performance KPIs.
- Availability to work Thursday through Monday, 12–8pm Eastern Time (required).
- Strong knowledge of sports, betting, prediction markets, and DFS, with hands-on experience using sportsbook, pick'em, and prediction market apps (required).
- Strong writing and editing skills, with the ability to work quickly, meet publishing deadlines, and maintain high attention to detail (required).
- A baseline understanding of SEO and experience producing content that performs in organic search (required).
- Strong understanding of offer terms and advertising requirements across different markets (required).
- Experience with news SEO, Google News and AI Overviews (nice-to-have).
- Experience covering regulated Canadian markets, particularly Ontario and Alberta (nice-to-have).
- Experience creating and editing content using LLMs and prompt-based workflows (nice-to-have).
- Expertise in sports betting and prediction markets (nice-to-have).
- A global and collaborative work environment.
- The opportunity to work with well-known sports and sports betting media and technology brands.
- Learning and development opportunities.
- The chance to work with colleagues across multiple countries and markets.
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.