Conversion Marketer
This role focuses on driving growth through the development and implementation of acquisition and conversion strategies within the online gaming sector. The successful candidate will manage promotional calendars, coordinate with creative teams, and ensure brand consistency across the player lifecycle.
The position requires a professional who can analyse campaign outcomes and implement data-driven improvements. The role involves close collaboration with retention and in-country teams to deliver effective communication and innovative promotional ideas that cater to specific markets and gaming platforms.
- Opening Offer Strategies and Implementation
- Ongoing in-country competitor analysis
- Work closely with marketing and in-country teams to ensure relevance and localisation of opening offers
- Ongoing maintenance of all existing welcome offers and their appropriate/effective communication
- Conversion Strategies and Implementation
- Coordinating and briefing in of adhoc promotions for the unconverted space with Creative
- Updating of confluence page for monthly / sport / casino calendar, adhoc promotions, conversion track info, welcome offers, competitor analysis, any relevant information the team may need on this platform to refer back to
- Execution of promotions on all communication platforms (SMS/Email), when needed, which may also include bonus creation (Sport and Casino)
- Ongoing innovation and implementation of new ideas which address specific markets / gaming platforms / seasons / fixtures
- Work with the Retention Team to ensure brand consistency throughout the player lifecycle as well as leverage off Retention campaigns by selecting relevant ones to enhance the existing conversion track or as part of your ad hoc communication strategy
- New Casino Games communication – delivering on time and functional communication to promote new games to the unconverted base
- Focus on deliverability on all communication platforms
- Result analysis including tests / campaigns outcomes, processes assessment and learnings
- Assessment and implementation of new learnings / approaches to subsequent campaigns
- Effective communication of results with your team members and execution of new learnings
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high-quality work (required).
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required).
- Analytical and data-driven thinking (required).
- Creative problem-solving and innovation (required).
- Ability to adapt quickly in a dynamic environment (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
- Familiarity with working on CRM platforms (nice-to-have).
- Experience working across multiple markets or regions (nice-to-have).
- Data-driven mindset with proven ability to translate insights into action (nice-to-have).
- Learning and development programmes give you the tools, training and opportunities to level up fast.
- Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Employee Assistance Programme offers resources for you and your family.
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.