Junior ASO Specialist
This role offers an opportunity to kick-start a career in the online gaming world and experience the very latest in technology and innovation.
The successful candidate will take ownership of work that gives the company its competitive edge.
This includes owning and optimising apps across African markets, primarily on the App Store, Play Store, and Huawei AppGallery. The role involves developing and executing ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
- Own and optimise apps across African markets, primarily on the App Store, Play Store, and Huawei AppGallery.
- Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
- Optimise metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
- Run A/B tests on store assets and analyse results to inform ongoing optimisation.
- Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
- Conduct in-depth competitor analysis to uncover trends and growth opportunities.
- Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
- Support the launch of new apps, features, and updates with tailored ASO strategies.
- Partner with product and marketing teams to drive promotions, including In-App Events.
- Manage multiple projects and timelines while coordinating with relevant stakeholders.
- Maintain strong and effective cross-team collaborations and relationships.
- Briefing, management, and research of projects in relevant systems.
- Maintain app store accounts and manage user access across all platforms.
- Conceptualisation and implementation of ideas throughout the business.
- Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
- Manage communications with suppliers, agencies, and strategic partners.
- Minimum 1 years working experience managing ASO on the App Store and Google Play, or relevant marketing experience (required).
- Experience managing apps on the App Store and Play Store (required).
- Experience developing and executing successful ASO strategies that drive measurable results (required).
- Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights (required).
- Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console (required).
- Proficient in reporting and data visualisation using tools like Power BI, Tableau, or Excel (required).
- Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams (required).
- Exceptional attention to detail, with strong organisational and prioritisation skills (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required).
- A passion for and knowledge of sports betting apps and casino games (nice-to-have).
- Experience in iGaming, regulated industries, or working with fast-paced digital products (nice-to-have).
- Exposure to App Marketing platforms like AppsFlyer, Sensor Tower, App Annie etc (nice-to-have).
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.