Team Lead Social Media Design
The Team Lead Social Media Design will take ownership of work that gives Betway Africa its competitive edge. This role involves leading, coaching, and developing a team of Social Media Designers across London and Africa, fostering creativity, collaboration, and continuous improvement.
The successful candidate will conduct regular feedback sessions, performance reviews, and development planning for team members. They will also review and approve creative output, ensuring consistency, quality, and adherence to brand standards. Managing team workload, resource allocation, and project prioritisation across multiple brands and campaigns is a key aspect of this position.
Furthermore, the role requires providing creative direction and guidance on campaigns, design systems, and social-first content execution. The Team Lead will act as an escalation point for creative challenges and stakeholder feedback, partnering with stakeholders to align creative output with business objectives and campaign goals. Identifying opportunities to improve processes, templates, tools, and AI-enabled workflows is also expected.
The Team Lead will develop designers in terms of their skill set from Junior, Intermediate, and Senior levels, ensuring delivery deadlines are met without compromising creative excellence. Availability after-hours is required to ensure the team proactively supports the social media management team in delivering trending and real-time sporting content.
- Lead, coach and develop a team of Social Media Designers across London and Africa, fostering creativity, collaboration and continuous improvement.
- Conduct regular feedback sessions, performance reviews and development planning for team members.
- Review and approve creative output, ensuring consistency, quality and adherence to brand standards.
- Manage team workload, resource allocation and project prioritisation across multiple brands and campaigns.
- Provide creative direction and guidance on campaigns, design systems and social-first content execution.
- Act as the escalation point for creative challenges and stakeholder feedback.
- Partner with stakeholders to align creative output with business objectives and campaign goals.
- Identify opportunities to improve processes, templates, tools and AI-enabled workflows.
- Develop designers in terms of their skill set from Junior, Intermediate and Senior.
- Ensure delivery deadlines are met without compromising creative excellence.
- Be available after-hours to ensure the team are proactively supporting the social media management team in delivering trending and real time sporting content.
- 5-7+ years' experience in social media design, digital design, motion design or related creative disciplines (required)
- Previous experience mentoring, coaching or leading designers within a fast-paced environment (required)
- Strong portfolio demonstrating social-first creative excellence across static, motion and video content (required)
- Experience managing multiple projects, stakeholders and competing priorities (required)
- Strong understanding of social media platforms, trends, content formats and performance metrics (required)
- Experience incorporating AI tools into creative workflows (nice-to-have)
- Proven experience coaching, mentoring and developing designers to achieve their full potential (preferred)
- Strong stakeholder management skills, with the ability to influence and build relationships across teams and levels (preferred)
- Experience leading creative workflows, resource planning and project prioritisation in a fast-paced environment (preferred)
- A passion for innovation, including the adoption of AI tools and emerging social media trends to enhance creative output (preferred)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.